What to consider when advertising on Facebook

Facebook is one of the best places to build your business’s online presence. It has the largest user base that gives you tons of potential customers, as well as plenty of options on the type of materials you can use. It would be a huge missed opportunity for a company not to use the platform.

It’s great for advertising, but with its benefits come guidelines that need to be followed to make sure you stay on Facebook’s good side. With that, here’s what to avoid when using Facebook advertising.


Facebook is pretty particular when it comes to avoiding copyrighted material. They can and will prevent your content from being displayed or even remove it without notice if they feel it is in breach of copyright.

Whether your use of copyrighted material was intentional or not, it still affects your campaign if you have promoted any of your posts.

It doesn’t stop there. It’s important that your copy doesn’t appear “clickbait-y” or explicitly seek reactions. Failing to follow Facebook’s call for quality posts can result in less reach for your material. It affects your overall efficiency.

Less Desirable Organic Scope

The algorithm change that Facebook brought to all of us earlier this year has changed the way marketers strategize for Facebook campaigns. Everyone needs to make posts as relevant as possible if they want to have any chance of appearing in their users’ feeds. This is the opposite of relying on later chronology.

Since a like from a user does not guarantee that they will see your posts again, it is imperative to increase the quality of your posts. Put more effort into getting your content on par with other pages competing for a spot in the feeds.


Since Facebook is an excellent advertising channel, you can expect other companies, including your main competitors, to be there as well. This can make creating an impression more difficult, but not impossible.

It all comes down to how creative you are in establishing your identity as a business. However, when achieved, this means gaining brand loyalty from your customers.

Too expensive

Please note that this is only likely to happen if your campaign is not well managed. Incorrect targeting, too long a boost duration, and not checking your stats regularly can hurt the effectiveness of a campaign.

How a campaign is managed is just as important as the campaign itself. Producing a lot of great material won’t mean much if it doesn’t get to the right people’s feeds, or if they tire of the material so quickly that they block your page.

Here are some of the things you need to be careful about when you decide to advertise on Facebook. That shouldn’t put you off though, as with anything else that’s great, there’s bound to be some kind of catch to it.

But it’s all easy to avoid when you work with the right Facebook advertising partner for your campaign, proving that seeking expert assistance with social media marketing is a worthwhile investment.

Leave a Reply

Your email address will not be published. Required fields are marked *