SEO or search engine optimization is the process of optimizing page content to attract more traffic from search engines. This traffic is known as organic or algorithmic search results and is 100% unpaid traffic. Other alternatives would include search engine marketing, in which an advertiser pays for traffic on a pay-per-click basis.

Many argue that it is too competitive these days to outbid your competitors in the search engines. This is partly true, if you are targeting a highly competitive niche or keyword. The solution would be to learn how to optimize your page content for search engine visibility, based on less competitive keywords.

Just find a profitable niche and start looking for less competitive keywords in your market. For example, if your primary keyword is “car insurance,” you could use Google’s Keyword Suggestion Tool to dig deeper and expand your list of keywords. Alternatively, you can use the long-tail keyword “cheapest auto insurance quotes online.”

Once you have at least 10 keywords or phrases, start analyzing traffic statistics and trends using the Google AdWords Keyword Tool. This will give you an idea of ​​the popularity of those specific keywords or phrases. Now you can use these keywords when creating or optimizing your page content.

Pay close attention to keyword density. This refers to the number or percentage of times a certain keyword appears in your site’s content, and is typically ranked from highest to lowest. There are free keyword density analysis tools online. Having keyword-rich content is a surefire way to rank well in searches and could land you on the first page of search results.