Owning a home-based jewelry business requires a lot of discipline, artistry, determination, and creativity to make it prosper. Some of the best craftsmen are terrible at running their businesses. Success requires more than just being able to design the most attractive jewelry. There must be a well-planned marketing strategy. Most home-based jewelry businesses find success by combining three different sales strategies.

1. Online sales – Gone is the day when a business could function without having a website. Consumers expect to find information about products and services available on the Internet. They want to see product descriptions, company information, and lots and lots of photos. The website should be designed to be easy to use and have an online store that allows for on-demand purchases.

2. Art and craft shows – Most communities have a variety of arts and crafts shows scheduled throughout the year. The shows allow jewelry designers to set up a booth to display their wares. This is a great opportunity to talk face to face with potential customers. It allows customers to view the product range, try on items like bracelets and earrings, and talk to the designer. Art exhibition displays must be accompanied by appropriate literature about the products, such as a brochure and business card. If a customer doesn’t make a purchase right away, they can take the marketing home and buy jewelry at a later date.

3. At House Parties – At home, jewelry parties create a festive atmosphere and are often accompanied by snacks and drinks. They are as much a social gathering as they are a sales presentation. Jewelry can be presented, discussed, and displayed throughout the party. Again, this gives customers the opportunity to see, feel and use the items before making a purchase.

Having a website that is coordinated with the marketing literature can give the entire jewelry business a cohesive look. Using the same color scheme will help with a unified look. The company name and logo should be displayed online, as well as included in brochures or business cards. There are a variety of website templates that can be used to create a beautiful eCommerce site, with little to no programming required. Similarly, online printing companies have templates for creating brochures, business cards, and postcards that can be used by people with no graphic design background. Therefore, it is easy for a home-based jewelry business to have a professional appearance and a strong marketing campaign.