Step 4: organizing and developing content online

If you’ve done your homework, then you’re ready to organize and develop what your content will be online. Your content is very important as it will be used to promote you, your work, and your website. The content serves a variety of purposes; It shows public relations, target marketing, and general information to build a platform for your product (your purpose).

One of the main items that need attention would be your bio. If you are an artist or writer, you will be asked for this relevant information each time you submit or request a contest. Your bio is an essential piece of information that can often be viewed before your work. Even if your target audience is publishers, agents, or clients, you only get one chance to intrigue them and make a good first impression.

There are several ways to address your audience. If you want to be honest and personal, you can write in the first person, using “I” in your sentence structure. For example, “I was born in Silver Springs, Maryland.” If you want to have a general sound or professional structure, you can write in the third person, referring to yourself as indicated in this example, “Meilena Hauslendale was born in Silver Springs, Maryland.”

It really is up to you how you would like to address your audience. Personally, I prefer to write in the third person when referring to my work, mainly because I feel it conveys a sense of professional etiquette. Create a press release persona that can hold your audience’s attention. However, if you prefer to write in the first person, you can do it and still have strength in your prayers. Either way, you want to spark your audience’s interest in you and your work.

The difference between how an amateur or a professional artist or writer can be determined simply by how they are conveyed through the content. You want your prayers to have strength and power. Every word and phrase counts because they are performing a difficult task, representing you, when you are not there to do it. For example, you might say, “I am an artist from Erie, PA. I am trying to make a living making art. I hope you see my work. “This phrase hardly lends credibility to my name or my art. It conveys that I am not really serious about what I am doing, but I would still like you to see my work. That is a great expectation of me. hearing when I don’t take myself seriously.

A professional sentence structure as an example, “Meilena Hauslendale grew up in Erie, Pennsylvania and began her career as a professional artist in 1997.” It means who he is, where he comes from and what he does. You want your opening sentence to really indicate some basic facts about you and your work. This is not an easy task and perhaps one of the reasons many artists and writers put off completing a biography. Perhaps one of the reasons why, as Alan Wilson Watts puts it, “trying to define yourself is like trying to bite your teeth.”

It’s quite a challenge to write about yourself and really expand your talents. You have to convey your work and yourself from almost someone else’s perspective. Imagine yourself as a public relations specialist and you have just been hired to write about an artist or writer. What are some things I should know about this person? What strengths do you want to share about this person’s life and accomplishments? What active role does this person take on now?

You don’t have to be too personal, but you really want to give your audience an idea of ​​who you are. Let them know how your career started. Write about your technique or your style. It is possible to be personal but also professional. You may have to work through multiple drafts until you get a good flow of words and a working bio. The time you spend writing down this valuable information will be worth it by making people realize something very dear to you, your purpose. So share your passion with your audience. You may notice that your enthusiasm can be contagious.

You want to have a short version (100-150 words) of your bio and then a long version (500-1,000 words). It is advisable to work on its long version first so that later you can easily copy a short version by taking extracts. As an example, you can see my bio online: [http://www.meilena.com/portrait/?q=biography]. I had a shorter version published several months ago, but due to numerous requests to know more about myself, I had to rewrite it. You may experience similar comments from your viewers. The long version will be for your website and the shorter version will be used for promotional websites that commonly limit your bio to 100-150 words.

You can also write a statement about your work. A statement is simply a personal statement about your work or perhaps what inspires your work. Get creative here and really write down what you think you need to express about your creativity. I was asked for an artist statement in 1999. I had no idea what that was, but I wrote one. I have used the same statement ever since. You can view it online for an example: [http://www.meilena.com/portrait/?q=biography]

Take the time to really write down your talents and accomplishments, and don’t be afraid to express them in your content. The more people learn about you, the more they can relate to you.

Your challenge for this month is to create a short, full version of your bio. As a bonus, create an artistic statement if you like. Read the bios of other artists or writers and ask yourself which ones interested you and then explain why. Which biographies had strong statements, which were weak? Then take that information and apply it to yourself. Evaluate what traits you want to express, organize an outline, and then write your bio.