The increase in the use of smartphones has led to a significant increase in the demand for mobile applications. Businesses have recognized that mobile applications can help them increase their brand value and also improve their business offer for their customers.

However, before developing a mobile app, it is important to decide on which mobile app development platform the app will be built on. And choosing which mobile app development platform to choose is one of the most important decisions when it comes to developing an app.

Do you prefer a native app or a cross-platform app? Are Windows phones and Blackberry phones worth your attention? Or do you only focus on iOS and Android? If you do this, which of the two do you choose, Android or iOS? Do you choose both?

There are a lot of things to think about when choosing between mobile development platforms.

So if you’re wondering which MADP to choose, here are a few to get you started:

1. Market share

The first way to decide on the right mobile app development platform is to know each of its market shares. For example, Google’s Android runs 80% of the world’s mobile devices. On the other hand, Apple’s iOS runs about 14% of mobile devices worldwide. However, this does not take iOS out of the race. iOS is preferred by users from countries like the US, Japan, and Australia. So if they are your target audience, you should consider iOS. Users from Asian and African countries prefer Android and it is the best mobile app development platform if you want to reach users from these regions.

2. Demographics

When choosing from a variety of mobile development platforms, it’s also important to consider demographics. Android users are usually from a lower income group and prefer Android as these devices are quite affordable. In addition to this, Android mobile devices are often owned by people of an older age group. However, since most Android apps are available for free, there is less interaction with them. iPhones, on the other hand, are preferred by users who belong to a medium and high income group. These users are generally younger, more educated people who are willing to spend money when it comes to buying digital products like mobile apps.

3. happy

Content categories also play an important role in deciding which mobile app development platform to choose. Research has found that those who own iOS devices tend to explore a variety of app categories when looking to download a mobile app. From gaming and entertainment to social media and education, iOS users tend to download different types of apps. It has also been found that Android users, unlike iPhone users, generally only download social apps. This is why, when choosing a MADP, it is important to consider the content categories.

4. Browse to Buy Conversion Rates

Browse-to-buy conversion rates should always be considered when choosing between mobile development platforms. Studies have shown that this rate is higher among iOS users. 23% of iPhone users are more likely to make purchases from their smartphones. Android users, on the other hand, are less likely to do this.

5. Income Generation

As mentioned in one of the points above, iOS users are more willing to buy apps. This is the reason why iOS apps generate higher revenue compared to Android apps. So, if you are looking to create an app that is a product on its own, such as a gaming app, then the mobile app development platform to choose is iOS.

6. Development costs

The costs that come with different mobile development platforms vary. For example, when developing an Android app, developers have to write 40% more code, which in turn costs app owners 30% more.

7. Personalization

This also plays an important role in choosing the correct MADP. Android is the best option here as this platform allows developers to add much more features and customizations to their apps while iOS can be quite limiting.

8. Launch the application

If you are looking to easily launch your app on an app store, then Android is the mobile app development platform to choose. This is because it’s much easier to launch an app on Google Play than on Apple’s App Store, as Apple requires every app to go through a thorough approval process.