We deal with a lot of things while developing a new website, but we rarely worry about domain name disciplines. Domain names often act like a juggernaut when it comes to creating leverage on click-through rate, write traffic, branding, building trust, oral advertising, offline advertising and getting more attention online. the SERPs.

So from all aspects, we need to make sure that the domain name sends the right signals to get maximum value. These are the main credible points to help you create the right domain name.

1. Choose the right extension – Although the most popular extension is .com, that does not mean that one should opt quickly without considering the following factors:

• The purpose of the website: If it’s a business-oriented site, then a.com or.biz might be worth your time. But on the contrary, if it is intended for the organization, then.org is the most viable option. Therefore, choose a TLD that is closely related to your domain.
• Orientation to a local area: If the domain targets the local geographic area, consider SEO first. There are about 200 different country code TLDs, choose the one that matches the country code of the users website.

But if the objective is global with the aim of ranking better in search engines, the most preferable option is than.com. Apart from that, here are some main extensions that can be used depending on your usage:

• .co: Abbreviation for company, commerce and community.

• .org: non-commercial and non-profit organizations.

• .net: technical Internet infrastructure sites.

• .biz: Business or commercial use, such as e-commerce sites.

• .info: informative sites.

• .me: Blogs, resumes, or personal sites.

2. Keep it short and intuitive – Choose a domain name that is simple, short and easy to relate to your brand. It should be easy to pronounce and clearly informative and imply what your business is about.

3. Use a broad keyword – In 2019, it is strictly NOT to use keyword-rich words in the domain name as Google is moving away from exact and partial match domains. For example, don’t go for website development (dot) com or iosdevelopers (dot) com; instead, choose a brand that encompasses your work. Think like webnerds(dot)com, appgeeks(dot)com. More condensed can be to come up with your own unique brand like amazon(dot)com, Codiant(dot)com, etc.

4. Avoid numbers and hyphens – Don’t mislead your audience with spelling confusion. People who hear a number in your domain name can type it numerically or in characters. Still, if you want to include a number, you can buy both variations (numeric and character) and redirect to the correct one.

5. Beware of trademarks – Research your domain name before finalizing it. You must not infringe any of your competitors’ trademarks. Otherwise, you may succumb to legal action, worst case scenario.

6. Don’t be late – Fortunately, if you get the desirable domain name available, act fast and register it as soon as possible, as the domain name sells fast.

I hope this article develops an effective strategy for choosing a winning domain name. If you are still stumped and running out of ideas to choose one, you can also seek help from the website development company you have hired for your dream project. The digital marketing team at software companies has a wealth of experience to help you with this.