Lucrative for one person may mean something different for another.

There are millions and millions of different topics, niches, and products on the market.

My niche, the internet marketing crowd and the copywriting and marketing niche, is such a small niche.

Copywriting niche, if you ask ten people on the street, “What is copywriting?” I guarantee you, probably out of ten, maybe one knows what copywriting is.

My niche is a very small niche, but there are huge niches out there. One niche that I like within my little niche here is that I like business opportunities. It is that saying: “Catch a man a fish, feed him for a day. Teach him to fish, you will feed him for life.”

When he is selling a business opportunity on how to make money, or he is selling them a system that he can implement and use to support his family for the rest of his life, that has a lot of value. There are a lot of people looking for that. So, I like business opportunities. One of my main products is an HMA Marketing Consulting System. It really is a business opportunity. It teaches you how to be a marketing consultant, and if you take it, study it, and implement it, you could make a living from marketing consulting. So, it is a shortcut to the process.

Those types of products have a lot of value, and it’s great to use audio interviews, expert interviews, and testimonial-type interviews to promote those kinds of things.

So you would go for business opportunities and you may find other niches that are even more popular that are in higher demand and say, “Do your research.”

Many of my recordings are not necessarily business opportunities, but they are informational trainings. Copywriting could actually be a business opportunity, but there are skills like negotiation and copywriting and sales scripting and how to get more referrals. Those are all skills interviews, and they will actually translate to more money in your pocket.

So my niche, my business skills, and my business opportunities have been pretty good for me. So I’d stick with something like that, and also think about the kind of margins when you’re creating your information product. Why could they sell?

Business opportunities tend to sell for higher margins. People will pay more for them. People will pay a million dollars. I don’t know how much a McDonald’s franchise costs. Maybe now it’s two or three million, or they will pay a million dollars for a meter. Franchises are sold every day, and these things cost fifty, sixty, seventy, eighty, a million dollars because they are business opportunities.

When people buy them, they believe that this franchise will support them for the rest of their lives. So, I would consider something like that with a high margin. I absolutely believe that audio can sell high-priced items like that.