For small and medium-sized businesses or SMEs, Internet marketing is very important. No matter what industry you’re in, a well thought out online marketing technique will make a world of difference. With the current social media trends, social media platforms have also opened up to online marketing. One SME that has followed and studied social media trends is Naked Pizza. It is a pizzeria based in New Orleans, LA.

In 2009, his goal was to become a national, with the support of billionaire and Dallas Mavericks owner Mark Cuban. But even with the support of a well-known person, if you are not able to make yourself known and get your name out there, you may not be able to succeed in a big company.

Due to this huge challenge, Naked Pizza decided to take on Twitter marketing. Twitter marketing is one of the most effective ways to promote yourself through social media. To successfully sell your business on Twitter, you need to study current social media trends and find different ways to get your community to listen. Twitter is basically a networked microblog.

For businesses, it is ideal for spreading new offers and events. But for small and medium-sized businesses, the best thing to do on Twitter is to win customers. This can be done in what is called Twitter promotions.

Twitter has already done a lot for Naked Pizza’s business. Most of the attention he has now is due to the many promotions he has done through Twitter. What makes Naked Pizza special is the health difference it makes compared to other pizzerias. Unlike other national pizzerias that have already made a name for themselves, Naked Pizza is healthy. That in itself is a marketable feature. But the thing is not that all people know it.

But after all the Naked Pizza Twitter promotions, people are now aware of the health benefits it offers. If you could get the same great flavors in a much healthier package, wouldn’t you? This is exactly what the pizza company promoted in the online Twitter community.

Twitter marketing has definitely done a lot for Naked Pizza’s business. After her first Twitter promotion, she had a 15% sales increase. On May 29, 2009, approximately 68% of customers who called to place an order did so as Twitter followers. That’s how important Twitter is to this company. Naked Pizza is living proof of the effectiveness of social media marketing for a SME.