Every real estate agent KNOWS that a home needs to be displayed in the best light to help sell it faster and for more money! We also know that, well done, it is much more than putting fragrant cakes, breads or cookies in the oven, opening the curtains and turning on all the lights; although even that helps a lot.

Setting the stage to get the highest value, faster, for a home has recently become a real estate specialty that can be very profitable for the seller and help the buyer overcome the immense emotional stress of making a decision about which one to buy. , among many similar properties. , for sale. For a few hundred or a few thousand dollars; a seller can increase speed considerably and add several percentage points to the selling price at the same time!

For the buyer, buying a home is a daunting emotional progression. First, the buyer determines the price range, then probably a list of must-haves, must-haves, and hopefully including: features, perks, benefits, and of course possible locations. However, when they see a preview of a house that really blows their minds aesthetically, that list and priorities can instantly and dramatically rearrange in their minds! I call it the WOW factor! Few houses have it, those that do, sell for much more money and much faster.

The biggest difficulty for any seller, myself included, is that we tend to romanticize our own homes: seeing the big parts of our own home and not noticing the clutter, shortcomings, clutter, needed repairs, and inconsistencies. We can call it eclectic, but to a buyer it’s often just a mess.

In any communication we must highlight, prioritize, observe and promote more than anything else: what and how the recipient perceives our communication! Our opinion about our communication must be subordinate to the opinion of the person or persons we want to convince! We as Realtors and we as sellers must convince the buyer or the house will not be sold. This is an often difficult but always required priority in all parts of the marketing, promotion, advertising and sale of a property.

Staging elevates marketing and promotion. A well-staged house looks much better in marketing and advertising images, predisposing a potential buyer to at least take a look at it. Once the buyer is in the house, the staging of the entire house, every nook and cranny, becomes part of the emotional database, often subliminally installed, to get buyers to buy the property well staged. on stage instead of others on the market.

Most of us look beyond our usual surroundings, into all parts of life. We notice changes and differences, but rarely the similarity. We, as real estate agents, always give advice to our sellers, hoping that they will better prepare, pose and present the house for sale. However, our all-consuming job is not rearranging furniture and moving pictures or storing things, disassembling and cleaning the garage, and our advice is usually not fully followed. Our hours are best spent marketing, promoting and responding to inquiries about the property. Quality staging can take hours and days.

Clutter is killer! There are now accredited staging professionals who receive specialized training to recognize the importance, the meanings, and the small changes that put your property at its best and most flattering. I call it similar to a lady getting dressed for a big dance: the best dress, the best hair, the best makeup, the best behavior and wonderful poise! All designed to hide any flaws and accentuate all the best!

Staging is an art, a science, a marketing philosophy, and an applied sales and promotional tool of excellence and value beyond most other real estate and home selling tools and techniques. There are reputable staging professionals who are trained and proven to recognize and handle the small changes and modifications that allow your home to shine its best in the eyes of potential buyers and the real estate agents who can bring them in.

Some things are hard to beat in today’s market; the hardest to beat are the sub-9 foot ceilings and limited windows. Another set of business killers are outdated colors, dark, messy and unfinished looks.

A well staged home in our area can easily bring in another 15% above what it will bring in without proper staging. Some people can even make money by buying a bare metal house and while under contract, have it professionally and extensively fitted, then sell their contract and make up to a 10% net profit…might be easier on some cases. I have worked in

The series of mental decisions that become a purchase decision is made up of a series of first impressions from outside the house to a series of impressions as the prospective buyer walks through the house.

Most importantly, sellers need to know that the first sale is to real estate agents who will bring prospective buyers to your home and your home is where the purchase decision is made.

Copyright 2004; By Jody Hudson, real estate agent. http://www.kate-jody.com

The entire staging article is:

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Dozens of other articles from Jody:

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