The basic principle in marketing is the idea of ​​SWOT SWOT analysis is a strategic method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture. Similarly, it is the same concept that provides success to the martial arts industry.

In a Karate business, SWOT helps eliminate the degree of mediocrity thus creating a unique level of business awareness. You see, with the use of such analysis, a Karate business would be rated accordingly. Strengths, weaknesses, opportunities and threats would be set aside and analyzed in an effort to learn the opportunity for growth or failure. Early detection of problems can make or break any budding project or business venture. For a karate business, this is something to be avoided from the start.

Karate dojos sprout anywhere as easily as mushrooms. The number of competitors can grow overnight and the competition tougher in a week. Different minds think differently. As a karate business owner, you have to outsmart the rest. Realizing your strengths, weaknesses, opportunities and threats is one thing, accepting them and using them as a weapon is another. The realization of key elements does not necessarily have to revolve around the dojo and/or the facilities. Many more factors can also be considered; for example, the technique used in teaching karate.

Imagine yourself before a fight; Don’t thoroughly assess your opponent before striking? That’s the same in a karate business. Use SWOT to examine everything first before engaging in a karate business. Success is for those who are prepared.

SWOT analysis is not just specific to Karate business marketing; it is also generally applicable in the marketing of mixed martial arts schools.

Mixed martial arts school marketing, for example, gives you more options and opportunities to apply SWOT analysis. Let’s try to apply the SWOT analysis. After the identification of the strengths, weaknesses, opportunities and threats; The basic questions are the ones that are asked first when testing the waters. How can we capitalize on each strength? How can we improve each weakness? How can we exploit and benefit from every opportunity? How can we eliminate each threat? The answers to these questions are within your reach.

However, the thing about marketing is that it creates an expectation that needs to be met. Customers can only see the tangible results, such as flyers, but full understanding will only come after they have experienced the service. That is the way in which martial arts management is of great importance in regards to the marketing of mixed martial arts schools. The first is the tail of the second.

It would seem that the marketing of the mixed martial arts school is just a preparation for the actual show. The ultimate test of your success is not in the initial increase in the number of customers, but in how many customers are willing to stay because they are satisfied with the service they have received. It happens that most of the final decision comes from the clients and their decisions can only influence when their expectations are met through efficient martial arts management.