Congratulations! You have decided to create a lawyer video. He recognizes the importance of the video for a viewer who is looking for a lawyer in his specialty. You’ve decided not to create videos yourself, and instead are looking for a video company that will do everything for you. Where do you start looking?

Online. Where do you search online? YouTube is a good start. Do a search for lawyers in your specialty. Check out those videos. See what you like and, more importantly, what you don’t like. In the description sidebar, find which company created that lawyer video. Then call that company. Alternatively, do a Google search for ‘lawyer video company’ or ‘video for lawyers’.

Here are 5 questions to ask to make sure you’re comparing apples to apples and not apples to oranges.

1. How long does it take to record my video?

2. How many video clips do I get for that video session?

3. How long will each completed video clip be?

4. How much will it cost to create my video?

5. Will you upload my videos to video sharing sites and optimize the videos so search engines can find my videos?

2 ADDITIONAL QUESTIONS TO ASK EVERY VIDEO COMPANY YOU TALK TO:

1. Is the producer of the video a lawyer? Why is this important? Because most video producers don’t know what their potential clients are looking for when looking for a lawyer online. As an attorney, I have the unique ability to know what a potential client is looking for when searching online for an attorney.

2. How much will I be charged when I want to do another video series next month? And the following month? Why is that important? After your first series of videos, you’ll soon realize that you have a lot more information to offer online viewers. Only by creating a video series will you be able to create effective, educational and fresh video content.

The answers to these important questions will surprise you. When comparing video companies, don’t choose one based solely on price. Instead, look for the value and experience that the company and producer can bring to you. Only then can you make an informed decision about which video company is right for you.