When you build a website, you have a very powerful marketing collateral that you can use to get more business than you ever thought possible.

It doesn’t matter if you have a brick-and-mortar business or a completely online business, here’s how to market your business website, both online and offline.

content blogging

The more relevant content in the form of blogs you can put on your website, the more traffic you will get to your website. You don’t want the content to upload all at once. You want it to go little by little so that the search engines catch up with you and so that you get a steady stream of traffic every day.

Social networks

When you write a blog post or add any content to your site, tell people on all your social networks about the new content. Try to make each social media update slightly unique so it doesn’t look the same all the time. Each network has its own unique look and personality. Just match your banner ads to each network.

QR codes

These are those funny square things that you can use your smartphone to take a picture of and get the information. A QR code can take your customer or contact to a newsletter subscription page or simply to your web page. Up to you.

pay per click

All search engines, plus most social networks, allow you to do some form of pay-per-click marketing. The easiest and best to use is Facebook. You can design and target your ad as carefully as possible to get the most convertible clicks.

SEO

Search engine optimization should be your first method of marketing for your website. SEO involves making sure you have the right content on your site, using the right keywords, and in the right order for the best results. SEO also happens outside of your website and is called off-page SEO. This means that you find ways to produce material that provides a link to your website.

sponsorships

Locally and internationally, there are always sponsorship opportunities available where you can help organize an event, support a charity, or combine resources with other businesses offering complementary items to your audience. The end result is more traffic to your website.

Marketing your business website is an important part of running a business. If you want people to find out about your business, the website is essential.