If you’ve been selling for some time, you’ve listened to and perhaps repeated several excuses for not cold calling:

“It’s hard!”

“It does not work!”

“Prospects hate it!

“It’s a waste of time!”

“I’m better at closing deals than opening them!”

These rationalizations are silly at best. Experienced professionals know that cold calling is really easy and incredibly simple, it works wonders, those who buy forget that they bought through a cold call, they save time and opening deals is as fundamental to the success of sales as closing them. .

But there may be another reason people hesitate to smile and dial, a deeper motivation that gets in their way.

They might just be afraid to talk to strangers.

My parents warned me: “Never talk to strangers!”

I bet yours did too.

And of course, they were doing us a favor at the time, but they were also sowing the seeds of shyness and aversion when it comes to business practices.

Where else but by greeting and meeting strangers will we find our future sales and income? We can only up-sell, cross-sell, and suggestively sell so many things to our existing customers, and while today’s buyers should theoretically be able to give us unlimited referrals, they don’t, for a number of reasons.

This leaves us to find new business for ourselves by clearing the bushes.

Always talk to strangers!

If you know what you’re doing and put the best cold calling techniques to use, trust me, you won’t be strangers for long!