If you really want to make money on eBay, you need to have an eBay store. This gives you your own unique URL that you can use to market and promote your business online.

Here are 6 easy ways to promote your business online (ebay store).

1) Search Engine Optimization: eBay stores respond to searches made outside of eBay, on Google or Yahoo. Using keywords and phrases within your store that will be triggered when someone types similar words into major search engines outside of eBay.

2) Mention your store in auctions and buy it now Listings: Promote some products in Auction and buy it now to drive traffic to your store.

*Use low auction start prices, with no reservation, to encourage more people to open your listing and read about your Shop.

*Mention your store in auction titles, subtitles, in your descriptions, in clickable links that take visitors to your eBay store or “About Me” page.

3) Cross-promote your listings. Cross-promotion works more like featured categories, like in the last tip, but in this case, usually at the bottom of your listing, you show specific products that you think will be of most interest to current visitors.

eBay automatically cross-promotes your items, which you can change at any time.

Therefore, you can promote shirts and ties within a suit listing and configure the system to prevent cross-promotion with items that you think are less attractive to current visitors.

4) ‘About me’ page: Everyone should have an “About Me” page. Your “About Me” page means what it says, and it’s where you tell people about yourself and your business. Having your own newsletter and sending email offers is one of the easiest and most cost-effective ways, usually free, to build customer loyalty and build a regular and repeat buying database of qualified customers. In reality, your “About Me” page can do much more to grow your business and brand it.

5) Write or publish articles, reports, guides: One of the best and cheapest ways to promote your eBay store or any online business, absolutely anything, is to write articles, guides, and reviews and display them prominently or distribute them to people who represent your target audience.

* There is nothing difficult about writing articles, reports, and guides, and I recommend that you look at other people’s work and study their writing techniques to entice people to visit your websites and eBay listings.

6) Promote your business online and offline:

* Promote your eBay store URL (website address) anywhere legally possible on the Internet.

* Add your store URL as a signature file in all outgoing emails.

* Visit forums, leave your store URL for people interested in your products.

Use eBay’s own forum, especially if you specialize in products for other eBay sellers, such as packaging materials, stationery, etc.

* Promote your eBay store URL (website address) offline. Here are just a few of the many ways to achieve this:

Small ads in magazines, newspapers, local brochures, letterheads, front and back of envelopes, business cards, cards in shop windows and post offices… cards on supermarket bulletin boards, invoices, mouse pads, trade show advertising , answering machine messages, shipping labels, articles, free books, gifts, compliment slips…etc.

Follow these steps for a successful online business.