Your guide to content marketing

If you have a good level of English and enjoy writing, you might consider doing the content for your site or blog yourself. However, there is much more to content marketing than having a love of writing. This is why you would be wise to hand over your content to professional copywriters.

Why hire a copywriter?

Professional copywriters know how to engage their audience while making sure their content is optimized for search engines.

It is useless to have products or services that stand out if people do not know about them. You could write about what you offer and people could understand it, but do search engines? When writing with search engines in mind, you should include your keywords, but make sure the content also makes sense to those who read it.

Your keywords are how the search engines know what you are offering. For example, if you sell dog treats, your keywords would be “dog treats” and “dog treats.” These keywords would be inserted into the content, but they must be natural.

You should also be careful not to overload your content with keywords, as this works against you. A professional copywriter knows how to write for both readers and search engines, giving you the best possible chance of ranking higher in search engines.

A good UK copywriter will be able to research and write on any topic and will be able to offer a variety of services such as blog posts, long articles, reviews, press releases and more. Once you’ve found a good copywriter, be sure to keep them, they’re worth their weight in gold. Their services typically include:

  • Research topics;
  • Writing;
  • understanding of search engine optimization;
  • Proofreading;
  • Projects management;
  • Upload content to WordPress blogs;
  • Sourcing of images;
  • Social media updates.

As you can see from the above, a copywriter’s job is much more than just writing.

What is content marketing?

Content marketing is taking over from traditional marketing. In short, it’s an approach that focuses on creating and distributing content that is consistently valuable and relevant to your business.

By uploading consistent content to your blog or site, you engage visitors and convert them into customers.

The content you upload should always be of value to readers, for example by answering questions and queries they have.

Who uses content marketing?

Almost all marketers use content marketing, including some of the most well-known names and companies. It works well for both large and small businesses, along with sole proprietorships.

To learn how John Deere makes content marketing work for them, watch the video below.

Good content helps keep visitors on your site, converts visitors into customers, and therefore increases sales.

Get higher rankings in search engines

Great content helps your business rank higher in search engines. Google’s mission is to offer the most reliable and relevant information that exists. Therefore, any content you put on your website must be trustworthy and relevant.

Not only does it have to be relevant and trustworthy, it also has to be submitted to Google and other search engines on a consistent basis. Yes, consistent content is a key factor in getting higher search engine rankings.

Keywords and long-form content

We’ve briefly touched on the importance of using keywords and phrases in your content and we’ll talk a bit more about that here.

While it is important to have relevant and trustworthy content, with keywords, the length of the content is also important. This is called long form content and we are talking about a few thousand words, around 3000 of them.

By having long-form content on your blog or website, you can rank well for multiple keywords.

You also have a much better chance of getting a “featured snippet” in the Google search engine. This position is one of the most coveted positions that copywriters and webmasters aim to achieve, as it can do wonders for attracting readers and customers.

When considering keywords and phrases, you should also focus on long-tail keywords. A typical keyword might be “dog treats.” A long tail keyword could be “cheap dog treats uk” or “buy dog ​​treats online uk”.

It can be hard to rank high if you’re selling something that has a lot of competition, but you have a better chance of ranking high for long-tail keywords. These are keywords that people type into search engines when looking to make a purchase.

You can enhance this if you have a physical store by including the region you serve. For example “buy dog ​​treats online in London” or “buy dog ​​treats online in Ealing”.

Reuse existing content to classify it

You may already have some content written on your site or blog, but it doesn’t rank high on Google. Don’t let this content go to waste; instead, you can reuse it to make it work for you.

A good copywriter will be able to take that existing content and rewrite it, adding more content if needed to meet the above guidelines of a long-form article and/or adding keywords and long-tail keywords.

Some factors why your content might not rank well include:

  • The content is too short;
  • You may not have enough keywords or phrases for search engines to detect them;
  • There may be too much competition for a certain keyword/keyphrase;
  • Different keywords could help your content rank higher.

Internal and backlinks

Backlinks are important for ranking a website in search engines, but did you know that internal links also play a big factor?

You must include internal links to specific pages on your website. Google chooses whether your site will appear in the SERPs based on internal links. Internal links can help search engines better index your website.

Write good content and there will be a better chance that other highly rated sites will link to you and this is called backlinks. The more banking links you have, the better your site will be seen in the eyes of Google and other search engines.

Images used in content marketing

While the words and length of your content are important, just as important is making your articles and posts easy to read and relevant to readers. With this in mind, you should include high-quality images.

Images are also good for search engines, if you implement them correctly. Practices to remember include:

  • Put a description in the alt text, preferably using your main keyword;
  • Use a hyphen in image filenames to separate keywords;
  • Include a caption on the image that includes relevant details.

In summary

Long story short, you should now have a better idea why there are professional copywriters like us.

We can help you engage your audience and boost your website in search engine rankings by considering all of the above and more in your content.

Head over to the website and use our contact form to let us know what you need, from a 500 word blog post to a 3000+ word long article with keywords.

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