Email marketing is one of the most used tools by internet marketers. This article aims to discuss the basics of email marketing.

Email Marketing System Overview:

Most people know what email marketing is. Common knowledge is “email marketing is marketing the products through emails”. This is what most people in general know about the email marketing system and to some extent it is correct.

Email Marketing Prerequisite:

The first obvious thing to have to get started is the list of people you would send the emails to through your email marketing program. This list of people is called an “Email Marketing List” in the internet marketing world. You must have read on the internet that “the money is in the list”, etc. These lists are the list of people who have agreed to receive emails from you.

Email Mktg. Do it Legally!

Sending emails to people who have not agreed to receive emails from the sender is called SPAMMING.

according to him CAN-SPAM Act, 2003 it is illegal to send spontaneous emails and is a punishable offence.

Most new internet marketers don’t know this and start sending promotional emails to whatever email id they can get their hands on. We highly recommend avoiding spamming people as this may result in legal action against you and would also destroy your online reputation.

Where would you find the List?

The list of people you can send your emails to can be built or you can buy it.

Building the list:

List building is a long-term, ongoing activity. You must have seen pop-ups or square boxes on websites asking for your name and email address to send free updates or to sign up for the free newsletter. Once you enter your name and email id in the box, you will become a subscriber of that website. When you enter your name and email address on the form, you are “opting in” to receive emails from that particular site and the list is called an “opt in” list. Your email ID and name are saved in the database of the program, which can send automatic emails to the entire group of subscribers (ie the list) at predetermined intervals. For example, the program can send welcome emails to everyone who subscribes to the list. This program would then send another email after say 3 days from the date the subscriber joined and so on. This program is called “Autoresponder”.

You can check out my articles on autoresponders for more details.

If you have any websites, you can build your own list by creating subscription boxes on your websites. Most autoresponders available on the Internet provide easy-to-use tools for creating subscription boxes and forms that you can easily embed on your own websites.

Buy email marketing list:

There are several sites that sell opt in leads to internet marketers. The opt in list can consist of 1000 people or it can contain millions of people. The greater the number of people on the list, the higher the price you have to pay for the list.

Opinions differ on the effectiveness of purchased email marketing leads, but we recommend purchasing lists only if you trust the site you’re buying email marketing lists from and the list is targeting a specific group of people who They represent a particular niche. Let me explain this a bit more. The Opt in list created on, for example, wallstreetjournal.com would consist of a financial niche that would represent a group of people interested in financial news or topics.

Also, a list created on any business opportunity website would consist of a group of people interested in new business opportunities. For best results, we recommend that you match people’s interest to what you’re promoting through your email marketing campaign.

Email Mktg. & Safe Lists:

Safe lists are the groups of people who have agreed to receive promotional emails or offers from other people on the list in exchange for sending their own email marketing to other people.

Safe lists are created on websites that offer membership (either free or paid) to people. Site memberships allow members to send emails to all members and in return have to receive emails from other members.

Now you must be wondering why these people are emailing each other and what is the benefit of that. Most of these sites have members who are internet marketers who want to promote their own products or affiliate products to others. Opinions differ on the effectiveness of safelists, but in our opinion safelists are effective as long as you have very large safelists. With safe listings, you can start promoting products right away, even if you don’t have your own website.

You can promote affiliate links to safe list members and earn handsome commissions. With safe lists, you don’t need to wait to create your own list. So, if you don’t have a website and a list of your own, it’s better to look for safe lists to start promoting the products.

In summary, we have seen that email marketing requires the creation of specific lists. If you have your own website, you can start building your own email marketing lists with the help of autoresponders. If you don’t have your own website, you can start email marketing through safe lists or by buying email addresses from trusted websites.