Testimonials and endorsements should be an integral part of your book promotion program. These T’s and E’s should be displayed and worn everywhere and anywhere you have the opportunity to display them. Here are some great tips to get you started:

1. Book cover: Show one on the cover of your book if you are very strong, or by a well-known celebrity or by an industry guru. The name of the author of the book’s foreword, which is a type of testimonial, should appear on the cover, especially if it is written by a very important person.

2. Inside the book: Put the best ones on the first pages of the book. With POD, it’s very easy to add new and better testimonials and endorsements to your book.

3. Press releases: Any press release you send out should boast your best testimonials and endorsements. Be sure to include your press releases in your media kit.

4. Website: Put all testimonials and endorsements on your website where you promote yourself and your book. Here you can show all the T’s and E’s you get, and keep adding to the list as you accumulate more. Highlight the ones that compliment you and your book the most. Also highlight those of the biggest and best known names.

5. Promotional material: The best testimonials and endorsements should be used in any advertising and promotion of the book. These testimonials and endorsements are essential to the sale of your books. These testimonials and endorsements will help buyers review your promotional material. The more time you can get a buyer to spend reading your promotional material, the greater the chance that they will come to your website or Amazon to explore what your book is about.

6. Media kit: They should be used in your media kit, which should be on your website. Your media kit should be on your website / blog as a downloadable PDF. Make sure to use active links within your media kit.

7. Interviews: The best T’s and E’s should be used in any written discussion about you and your books. Always try to associate your name with the authors of the best testimonials and endorsements. Associating your name and book with these big names will give you a tremendous amount of credibility within your market.

8. Email signature: This should include your name, all of your websites, and your best testimonials and endorsements. Don’t underestimate the power of the email signature. Email signature is a simple and straightforward way to promote yourself and your book.