Let me help you build customer trust and increase visits to your website! Security providers have a common goal: to increase the conversion rate of your website. These third party verification service providers each have their own area of ​​expertise and have established their own reputations. TRUSTe is known for its privacy seals and McAfee is known for PCI scanning security. On the other hand, Trust Guard specializes in multipacks of trust seals and PCI scanning. However, everyone is different when it comes to requirements, method, service, and price.

So I took a look at these three trustmark providers and here are the standards I looked at for comparison:

1. Reputation

2. Service vs. Prices

CONFIDENCE is the leading provider of privacy seals and trustmarks since its establishment in 1997. With 12 years in the industry, its services have been used by companies such as eBay and IBM and it has certified more than 2,000 websites.

They are aligned to help businesses of all sizes build customer trust through privacy policies with guaranteed assistance in resolving disputes of complaints about the collection of private customer information.

Services and prices:

1. Basic Privacy Policy (No Stamp) – Starting at $249/year

2. TRUSTe Privacy Policy – ​​Starts from $49/month

3. TRUSTe privacy plus (TRUSTe Certified Web Privacy Seal) – from $949/year

McAfee Insurance (formerly Hacker Secure) protects world-class infrastructures like Toshiba, American Red Cross, Shop NBC, etc. They provide daily vulnerability scans and alert McAfee customers about vulnerabilities that could affect their network. They scan your website and make sure it is safe from hackers.

More than 80,000 websites carry the McAfee Secure trustmark and are guaranteed to increase the conversion of visitors to buyers. Organizations around the world have trusted McAfee Secure, as a PCI scanning provider, to help them with their PCI certification.

Services and prices:

1. McAfee Secure Trustmark: $859.00 per year + $100.00 setup fee

2. Full service without trustmark (for level 2-4 merchants, unlimited quarterly manual scans, unlimited phone support, vulnerability fix support from certified security specialists, and PCI security policy assistance and online self-assessment questionnaire). line) – $319.00/year

trusted guard is a division of Global Marketing Strategies, an e-commerce and SEO company with 11 years of experience in online marketing and sales. trusted guard  is known for providing 3 types of trust seals: security seals, commercial seals, and privacy seals. All of these aim to protect website data, build credibility and increase sales.

Services and prices:

1. Verified Security Seal: $197/year

2. Verified Business Seal: $197/year

3. Verified Privacy Seal – $197/year

4. Multi Seal Package with Daily PCI Scan – $697 / year

5. Multi-Seal Package with Quarterly PCI Scan: $597/year

6. PCI Scan only $297/year

Get a form of visible proof that you’re trustworthy, even more so if you’re an online merchant just starting to build a trusted name. When choosing which trust seal to get, it would be helpful to first take note of the trustworthiness of the brand. Between the three brands I’ve mentioned, they all seem to be market leaders in their seal verification specialty, and each has over a decade of experience. Many websites and organizations can even attest to the quality of the services they provide. Therefore, I can say that they are all renowned brands in their own right.

However, let’s go further to the issue of affordability. TRUSTe offers nothing less than privacy seals and costs even more than Trust Guard. You can save hundreds of dollars on Trust Guard, plus you can even combine PCI scanning with a Privacy Seal, a combination that will also cost less than TRUSTe’s Privacy Seal alone.

When it comes to PCI certification and vulnerability scanning, McAfee costs more than Trust Guard at under a hundred dollars, however, if you want to combine PCI scanning with a trust seal, you can definitely save more with Trust Guard at half the price! cost!

Invest in trust seals, but don’t get one instantly just for the sake of it. As a business person, you must ensure the balance between productivity and profitability. My final take on this is to get the brand that promises what it says (keep an eye out for money-back guarantees too) but at the same time make sure it’s reasonably priced.