There is more at stake in hiring an outside expert than many Solopreneurs realize. When a business leader chooses to hire outside talent to take on a major project, obtaining evidence of a prospective employee’s competence, apparent ability to collaborate, and overall trustworthiness is how internal decision makers assess which of the Prospective employees can be trusted to make the decision. kidneys Obtaining evidence of the necessary skills is essential, as the risks to the decision maker are considerable.

Who, it seems, is most capable of achieving the desired results and meeting the schedule and budget? What work style is likely to be a good fit for the participating internal staff? Which expert will make the decision maker look good? Increase your chances of winning good assignments by implementing an interview strategy that both satisfies and benefits the potential client.

Content Marketing ROI

Can we consider that their presence is given in at least one social media platform? Social media is your 24/7 first line of evidence that tells the world you have what it takes to deliver. Through those channels, the ambitious Solopreneur uses content marketing to showcase the foundations of their professional knowledge, experience, and general thinking in a blog, newsletter, white paper, video presentation, or webinar. Case studies, client testimonials and recommendations provide first-person, recorded accounts of the success he has helped other clients achieve.

The mission is to enhance brand perception with a well-told narrative that potential customers find authentic and trustworthy. Include social media links on your website and add links to your email signature block, to encourage prospects to click through and learn about what you bring to the table.

The value of your knowledge

When communicating your good faith at the client meeting, keep in mind that providing granular, detailed answers to any very specific questions, if the client asks, is a boundary violation. You are warned to be discreet. When you give away the intellectual property that is your experience too easily, the incentive to pay for it diminishes. Unique value and exclusive access to that value should define your brand.

Protect your knowledge and prepare for client interviews by anticipating questions based on what you’ve been told about the project. Rehearse responses that adequately inform and reassure the client and diplomatically protect your store of knowledge.

Set limits

Time and expertise are among your most valuable resources and it is essential that you carefully monitor your spending. If you agree to speak to a potential client for free, or agree to a project discussion meeting, don’t let the conversation turn into a fishing expedition. “Because I don’t know the full scope of the project and its goals, I can’t give detailed answers” is a response that will politely shut down those who take advantage.

If it is your practice to offer free 30- or 60-minute consultations with stakeholders, as opposed to a formal client meeting, it makes sense to address about three or four relevant but non-specific questions, and then make it clear that if more is needed information. If necessary, an hourly consulting fee will apply.

Thank you for reading,

kim