Demographics and Marketing

Demographic and marketing sources interact in the business world. Demographics allow you to know and understand your customers (your visitors / your market). Your website visitors and / or customers can be individuals or other businesses and it is imperative that you know everything you can about them. Marketing is an effort to sell to those customers.

Market segment

A demographic or demographic profile is a term used in marketing and broadcasting to describe a demographic or market segment. A market segment generally involves age groups (for example, adolescents rather than older people), social classes (for example, richer groups who tend to spend more compared to poorer groups who have less to spend), and gender (For example, different physical attributes require hygiene and clothing, and due to male / female mentality).

Demographic profile

A demographic profile can be used to determine what type of website content should be used to achieve the best results. It is important that the webmaster tailors the website content to match the interests and needs of their visitors, so careful research must be done to match the demographic profile of the target audience with the demographic profile of the website. and its content.

Demographic and Marketing Resources

Success on the Internet is directly related to matching the content of your website with the people who visit it. You will have to do your homework in this aspect of website design if you plan to reach your visitors with your message. Your website must meet the requirements of your website visitors for their needs and aspirations if you are to be successful.

The links below can provide you with the data you need to determine the market segment and demographic profile of your target audience.

Demographics.com – demographics.com: extensive site dedicated to the entire field of demographics and related information.

Bureau of Labor Statistics – bls.gov – With the strongest commitment to integrity and objectivity, the BLS is the best among statistical agencies, producing impartial, timely and accurate data relevant to the needs of its users and the social and economic conditions of our Nation. , its workers. and their families.

National Telecommunications and Information Administration – ntia.doc.gov – NTIA is pleased to present Falling Through the Net: Defining the Digital Divide. This is our third report examining which American households have access to telephones, computers, and the Internet, and which ones do not.

Massachusetts Institute of Technology – mit.edu/people/mkgray/net/ – Want to know how big the Internet is? How fast is it growing? Will it ever stop? These pages are intended to be a collection of Internet statistics in one place.

US Census Bureau – census.gov/ – Your source for demographic, housing, economic and geographic data.

Consumer Research Center – conference-board.org/economics/consumer.cfm – The Consumer Research Center provides members access to consumer information, analysis, special reports, and forecasts that aid in daily decision-making and long-term planning.

US Small Business Administration – sba.gov/starting_business/marketing/basics.html – To be successful, entrepreneurs must attract and retain a growing base of satisfied customers. Marketing programs, although very varied, aim to convince people to try or continue to use specific products or services.

Resume

Knowing who your visitors are and what their needs may be is the key to discovering the richness of the Internet. Spend most of your time researching nature and getting feedback from your website visitors. With patience and time, the mystery of market share and demographics will become clear. Always pay attention to your website demographics and marketing and success will be soon.