Readers need to scan your content quickly and then will want to move on to other relevant content on your site, so it’s important to break things down into quickly digestible components while maintaining proper English grammar and strong sentence structure.

use subtitles

Also known as H2 headings, these breaks allow the reader to focus on a small part of the content by first getting to what the full heading paragraph will contain. This is like a nano version of “tell them what you’re going to tell them” and will keep the reader reading your content. Subheadings are at the heart of any persuasive writing effort.

Each paragraph structure

Do you know how to write a paragraph that works? Short and sweet is the name of the game, but we still need to provide enough “meat” for the reader to get something of value from our content. Where the H2 heading leads the reader into the paragraph, the opening sentence will provide them with the basics. This is the topic sentence, which should then be followed by information related to that topic sentence. It can be a single sentence or multiple sentences that summarize the information you want to provide. The last sentence of the paragraph should somehow summarize the topic and close the discussion on an appropriate topic. This last sentence should never get off topic.

Using an opening and closing paragraph

The structure described above for the individual paragraphs should also be applied to the general writing of the content of the article. Many writers will complete the main body of the article and then write an opening paragraph. The reason for this is simply that the writer may have an idea of ​​what the final paper will encompass, but once the body is complete, it is much easier to prepare the opening, which can be a summary of what your content will contain. the reader. The final paragraph is similar, in that it “will tell them what you told them.”

At this point, you may be wondering why an opening and closing paragraph is important. The main purpose is not simply to summarize what you are going to say, but to describe your content in a way that draws the reader in and arouses their interest.

The final paragraph is a bit different. If you’ve written your article correctly, hopefully the reader will continue on to the last paragraph. In most cases, the closing paragraph will provide a nice summary of the content and tie the article’s thoughts together with a nice bow, but for SEO work, this will often involve a call to action. The last paragraph should be used as the place where you tell the reader how important it is to follow the advice provided in your article, and should provide them with contact information or a link to your product page. If you would like more information on how to write an article that converts, email me at [email protected].