As we list on our website, our Canada-based agency offers almost every service you could need for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, copywriting content, copywriting, newsletters. and strategic consulting (phew!).

But sometimes it seems like you could add another service to that list: digital therapist.

That’s because many of our clients come to us after being burned by other agencies or web developers.

They have often spent a fortune on a website that does not represent their business well, and simply put, does not generate any interest or sales. They not only lose money, but they also lose time, momentum, confidence, and often trust the process.

That’s where my role as a digital therapist comes in.

My job is to help clients discover that working with an agency on their business goals can be fruitful and fun. I have to show them can Trust again, even if you have been burned before.

And that’s exactly what we did for Deez Skin Rejù & Pain Clinic.

Dr. Dheshnie Thangavelu is a board certified anesthesiologist and highly trained Master Injector, working in the anesthetic and aesthetic fields at her medispa clinical practice in downtown Vancouver.

She is also a perfectionist and brilliant professional with a keen eye for detail, qualities that simply didn’t appear on her current website.

And because his existing website did not adequately reflect his professional services and did not appeal to his target market, he was not getting any new business.

No wonder she felt burned out by the process!

Dr. Thangavelu was looking for a better solution and this is how we connected on Instagram. Together, we began work on a complete rebrand and website redesign for her in Fall 2020.

The result? Dr. Thangavelu now has a professionally engaging online presence that reflects her services and unique selling proposition. And, perhaps equally important, you have a marketing team you can trust, freeing up your energy to focus on what you do best.

“Susan and Daniel are amazing,” says Dr. Thangavelu. “They turned my website into exactly what I wanted, and everyone has noticed.”

Read on to see how we earned Dr. Thangavelu’s trust and why we have kept it.

The project at a glance

There are very few situations where a business needs “just” a website. Our project for Dr. Thangavelu was actually a 9-month phased approach using various members of our team.

Starting with the branding process, we then move on to keyword research so that we can infuse SEO with the design and construction of a fully optimized website.

Once the site was launched, we continued with SEO techniques to make sure it was easily found by the target audience of the clinic. We also started a digital marketing and social media campaign for a period of 6 months.

And of course, the project also included my practical consultation with Dr. Thangavelu to help her realize her most important goals and dreams.

Let’s take a look at some of the key components of this journey.

A complete branding and website redesign

We start each client with an in-depth brand analysis to define their unique selling proposition (USP), target audience, company vision, brand positioning, and more.

This review made it clear that we needed a new logo for Deez Skin Reju. The existing Dr. Thangavelu logo had an outdated feel to it and did not reflect the modern, high-end aesthetic of the clinic.

Working closely with Dr. Thangavelu, the final logo design is one that she loves and accurately represents her clinic.

A more user-friendly website

Despite what the commercials tell you, building a website is not easy. Without proper planning and strategy before you start building, a website is as likely to confuse potential customers as it is to convert them.

Dr. Thangavelu’s existing website did not position her as the expert in her field, nor did it help users navigate and understand their service options.

That is why one of the first steps in this web design project was to build an easy-to-use navigation system.

This included a MEGA menu that reveals all the various treatments the clinic offers, along with links to their respective pages. And part of our efforts included ranking through Dr. Thangavelu’s many offerings and products, and creating a new smart map to improve the user experience on the website.

A new creative VIP program

We pride ourselves on being a truly one-stop shop when it comes to your online marketing. And as a business and digital marketing consultant, I love working with clients to help them be clear about the strategies they need to start making more money.

It is particularly rewarding to work with strong and intelligent women like Dr. Thangavelu, who are excited to take their business to the next level (trust me: you will see so much more of this woman in the future, and I personally can’t wait for it).

Through our inquiries, we decided that a VIP program would be a great incentive to offer to Dr. Thangavelu’s clients. Cosmetic procedures are a significant investment and she wanted to facilitate that investment by offering valuable membership benefits.

So, we develop 3 annual membership levels, which we then implement on a dedicated page on the new website.

Continuous support

Remember how Dr. Thangavelu had been burned by a previous web developer? Well, that was never going to happen to us!

Working with us, you will never be left out in the cold. Your success is our success, and we work together with our clients to help them achieve their goals.

In other words, this means that we offer Dr. Thangavelu (and all of our clients) reasonably priced website maintenance fees offered in 10 minute increments. This makes it easy and inexpensive to have continuous website updates.

For Deez Skin Rejù & Pain Clinic, this has meant that Dr. Thangavelu has been able to adjust her VIP packages, add new services and products, and update her ‘About’ us page to include new staff, all by sending us a simple email. .

Continuous SEM, content and social media marketing

Of course, our work doesn’t end when the website is complete! To help Dr. Thangavelu’s clinic stay competitive, generate sales, increase leads, and engage its audience, we have now focused on concentrated SEM and social media campaigns.

SEM stands for Search Engine Marketing, also known as paid search, which is generally used by Google Ads.

By buying traffic that leads to the website, we can accelerate the site’s path to the top of search results and hopefully increase sales.

We have implemented paid ads on Google, Facebook and Instagram for Dr. Thangavelu. While your site has only been up for a few months and the ads are still relatively new, we’ve been thrilled by the quick positive results.

Creating effective online marketing ads requires:

• Orientation to geographic areas

• Create ad campaigns that target target audiences in those areas.

• Write relevant ad copy that engages and compels your target audience to click on your ad.

• Continuous monitoring of clicks, impressions and conversions.

We also write a keyword rich monthly blog post for the website, further expanding the SEO of the website.

SEO stands for Search Engine Optimization and it is a free online marketing strategy that focuses on optimizing your website and content with words and phrases that people would type into a search engine.

It plays an important role when we are building a website, but good SEO also requires new and fresh content on a regular basis.

Using keyword and competitor research, we create monthly blog posts that position Dr. Thangavelu as the expert in her field and her clinic as the best possible choice for cosmetic treatments in the Vancouver, BC area.

And we also use these blog posts to create engaging newsletters that your audience loves. Dr. Thangavelu’s latest newsletter had an open rate of 32% and a click-through rate of 26% (keep in mind that the industry average click-through rate is only 2%!).

Clearly, we have established Dr. Thangavelu as a voice to trust, and when she publishes new content, people want to read it!

And of course, social media marketing is our bread and butter, just as it is the bread and butter of so many small businesses.

And we also have Dr. Thangavelu covered here, with her own dedicated social media strategist who keeps her Instagram and Facebook platforms active with beautiful and engaging posts.

Did the ending work out? A thriving clinic and another website and marketing project that we can be proud of. Website traffic has doubled since launch and every month we get better and better results. And by all accounts, the clinic is thriving! (Do you need a treatment yourself? Sign up for the clinic newsletter and you will receive a 15% discount on your first treatment).

“Susan knew exactly what I wanted for my brand and I was not disappointed,” writes Dr. Thangavelu. “I am very happy to have you remade my website. After so many ‘promises’ from so-called ‘experts’ in the past, I can tell you that Susan and Daniel are the experts in this field.

And we are very happy that Dr. Thangavelu has entrusted us with a project so close and dear to her heart.

As you can see, unless you are a marketing / technical / designer guru, rebranding your business is not a DIY project. There are too many important elements of branding, programming, and implementation at play. No matter what industry you are in, you should consider hiring a full-service professional web design and digital marketing agency. to save you time, energy and money while benefiting from a professional online branding presence you can be proud of.

For the success of your business,

Susan