Your LinkedIn Company Page
Your company’s LinkedIn page is a great marketing asset. However, growing your page takes a lot of time and effort. The best LinkedIn marketing agency can help you create a strategy to grow your LinkedIn following, resulting in more business and better brand recognition.
The first step to grow your LinkedIn company page is to make sure that the page is ready for your followers. Complete all of the LinkedIn Page fields with information about your company. You should also make sure that the company logo and cover photo are current. These will be the first things that new visitors see.
It is a good idea to create a dedicated LinkedIn team to manage your company page. Having a team helps you create and schedule content on a regular basis. You can also delegate responsibilities to team members based on their strengths and interests. This will ensure that you are posting consistent, relevant, and engaging content to your audience.
You should also encourage all of your employees to follow the LinkedIn page for your business. This will help you expand your reach beyond the employees who work directly with customers and prospects. LinkedIn allows you to set up profiles for your entire company, or for specific divisions or products. Showcase Pages are a great way to target specific audiences with content that may not be appropriate for your main company page.
How to Grow Your LinkedIn Company Page
One of the most overlooked ways to grow your LinkedIn page is to include a follow button on your website. This will allow any website visitor to easily stay up to date on your latest blog posts and news. This is a simple, yet effective way to increase the number of people who follow your company on LinkedIn.
Enhance Your LinkedIn Company Page Growth
LinkedIn also has a feature that allows you to create articles to be posted on the platform. This is a great way to reach a wider audience, and the articles can be ranked on Google if SEO optimized. You can even add a call to action at the end of your article asking people to follow your LinkedIn page.
A well-managed LinkedIn profile can generate 3X more leads than Facebook and Twitter combined. LinkedIn has a large audience of professional users that are incredibly targeted, and it is important for any B2B business to have a strong presence on the platform.
Boost the Growth of Your LinkedIn Company Page
With the right team and a solid content schedule, your LinkedIn page can quickly grow into a powerhouse of B2B lead generation. Contact us to find out how our LinkedIn marketing services can help your company. We can also help you set up a customized analytics report so that you can see just how much your LinkedIn page is growing over time. We can even set up a tracking number on any links that you post to your website, which will help you quantify the results of our LinkedIn marketing services.
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