Here is lesson number one on how not to start an internet business. Many newcomers are still guilty of it, thinking that the money will start appearing in their bank account almost immediately due to the constant flow of customers eager and hungry to buy anything that is recommended to them. So what’s wrong with this scenario that seems to happen consistently?

Too many people, when starting an internet business, head straight for the “how to do internet marketing” field. It may not seem like it at first, but it’s a big and expensive mistake to make. A beginner, starting out and finding his way he is but a small minnow within a niche ocean so vast that it is teeming with fish, some very large ones that will dominate every corner of it. They’ll have a starter for breakfast. To put it bluntly, there is no way a beginner can compete with these guys and they shouldn’t even try.

What you need to do is honestly ask yourself what can an internet marketing beginner teach others about internet marketing. Isn’t this a bit of a fraud, is it? The only honest route is to declare yourself a complete beginner and then provide an ongoing narrative, perhaps using a blog, explaining how you’re progressing.

Many of the big internet marketers do nothing more than sell products that supposedly tell you how to do internet marketing. They do nothing else, such as marketing and providing information on demand and help for small, narrowly defined market niches. Isn’t it true that there would be more respect for an online marketer offering information on starting an internet business by offering their personal experience that has been established through undertaking just that over a period of time? Would you find that being able to use that experience you gain to actually market to defined niches is much more valuable than the so-called solutions offered by someone selling information on how to do it without doing it themselves?

What you need to do is stay away from the big internet marketing niche and take one of your passions, interests or whatever you have expertise in and identify a niche or sub-niche that is looking for the exact information that you personally can provide. That way, you won’t be a fraud, but rather some kind of expert, even an authority figure, that others in the niche will be willing to listen to what you have to say.

It is always much easier to start an internet business that is based on a topic or topic that you are knowledgeable about and interested in. By doing it this way, you will find that content creation is quite easy and when the inevitable challenges arise, you will still have the enthusiasm to go ahead and overcome such obstacles. It is very important to gain experience in starting an internet business, accept that mistakes will be made but what will happen is that your knowledge and confidence will increase. And maybe one day you could even offer to show others how to start an internet business.