Do you want to be known as a spammer? Your emails can be marked as spam by people who are not interested in receiving them. This damages your reputation, and if there are too many complaints about your messages, your IP address may be blocked.

Before you send emails to your subscribers, try to let them know what you’re sending them and how often they can expect to hear from you. This way, they know when to expect your email and can prevent it from being automatically sent to their spam folder.

If you purchase an email list to send, please check and make sure it is up to date. Sometimes the listings for sale can match your target demographics, but sadly they are out of date. The number of addresses now missing can reach 25% of the general list.

Be especially careful when composing your first three emails to new clients. A new customer should receive an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should inform them of any discounts or special offers they can expect now that they’ve signed up. The third email should contain your first newsletter and your special offer.

If you’re running out of ideas for your email marketing campaign, try letting your customers help you out. Do things like write down questions you get from customers. Then when you go to send the next email, you have a subject. Be sure to also include the name of the customer for the credit.

Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel in control. Post the unsubscribe link in an obvious place so they can find it easily.

Get creative with your email designs to find out what works best. Send a few emails with content and links that differ in fonts and text color. Play around with image positioning, including buttons and logos. After sending the emails, find out which ones had the best click-through rates. Stick with those for now, but change them from time to time to see if you can find a method that works even better. More click rates equals more sales.

You should send your emails as plain text from time to time instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel like you’re trying to connect. However, don’t use it too much because then it may look like it’s too unprofessional.

Use tools to measure the success of your email marketing campaign. You should learn as much as you can about how many times your emails are read if your subject lines are read, what articles you write are read etc. Using information like this can help with the future success of your campaign, as you’ll know what’s working and what’s not.

Learn things to avoid by reviewing what people think is spam. Create a free email address and post it publicly online; spam should show up quickly. Take a look at those emails and figure out what you don’t want yours to look like. If you see any similarities, adjust your email marketing campaign. Stand out from spam to improve your reputation.

Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced HTML messages. If you’re not sure about making your own selections, a little internet research can point you to some great color combinations.

Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, which will allow someone to stop receiving email marketing. This way, you are less likely to get sued for spamming. Also, if someone has unsubscribed, don’t make the mistake of continuing to email them – that’s likely to cause them to complain.

For maximum accessibility, send your email marketing messages in a multipart format. Any email client that supports HTML or is enabled for the user will display its content in HTML format. However, if someone gets your email and you only allow text content, that’s what they’ll see. Doing this allows everyone to see your message, regardless of your client or settings.

Always make sure customers have a clear and concise way to opt out of email at any time. They signed up with you because they wanted more information, and if at any time they want to stop receiving that information, they should be able to opt out. It’s just fair.

Try using A/B testing for your email marketing campaign. Basically, this involves creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. The half that receives the most positive response is the one you should use for your campaign.

Concise subject lines are key. By keeping your subject line under 60 characters, you have a better chance of grabbing a reader’s attention. If you must use a long topic, put the important information at the beginning.

As you put the tips you’ve read here into practice, you’ll find that your email marketing campaigns will be effective and profitable. You’ll be glad you put the effort into creating a plan when your sales explode!