Fiverr is an independent platform designed in Israel to give users the ability to purchase “gigs” for as little as $5.
Launched in 2010, the service has grown exponentially thanks in part to its availability to digital marketers: everyone from SEOs to powerful Amazon FBA sellers who outsource menial tasks to the experts who offer their services through the platform.
By 2015, stories of service providers making substantial revenue/profits from the system began to emerge, with one, SPXMAC, reporting revenue of over $40,000 per month (a notable achievement).
With this in mind, people with genuine skills, experience and expertise to offer have been enticed to provide their services through the system, including myself.
To this end, I thought it appropriate to share some of the progress I’ve made with the platform. It’s not a huge amount, but it might give some people an idea of what works and what doesn’t.
Fiverr Online System (How It Works)
The most important thing to appreciate with Fiverr is that the provider has to create the offer for the customer.
While there are many other “independent” websites, they rely on the client offering jobs/gigs and the providers making it easy to post proposals. The client will then examine the proposals and make a choice.
Due to the opposite nature of the Fiverr system, it opens up a new way in which the “freelancing” system works.
Instead of looking for work, the service provider is essentially able to provide a series of “products”/”services” through which it can offer buyers a more structured and systematic set of work.
For example, if you’re a logo vendor, you’ll sell your “logo design” service for $150, which buyers can come to, ask questions, and buy.
The point is that this new model is different, and in many cases better, than the previous one. It puts all the focus on the product/service being offered and encourages the provider to systematize the delivery process as much as possible, allowing for even higher quality, cheaper prices and more efficient service delivery.
If you’re looking to create effective (profitable) products/services to feature on the site, the key is to understand what buyers are really looking for and be able to deliver it in the most efficient way. This is where I started with my service offering.
Products / Services to Sell
Obviously, each market/platform has its winners and losers.
The biggest thing I’ve found on the platform is that there are really “two” ways to list products/services:
- List products/services based on your expertise: If you’re a graphic designer, create e-book covers, logo designs, or website templates for low-quality fees.
- Make a list of products/services based on market demand. As mentioned, many “digital marketers” use Fiverr as a source of inexpensive yet high-quality services for their growing online businesses.
It is likely that the former will take longer to bear much fruit; the latter will be much faster, but will allow less creativity in the offer.
I tend to try to combine the two: identify what’s popular and give it my own point of view.
Some of the most popular listings I have come across are “Amazon Product Listing Descriptions” writing services. The most successful of these is “SPXMAC” who earns over $30k/$40k per month.
There are currently 3 providers of this service, who normally receive between 15 and 30 orders per day for their work. SPXMAC is definitely the leader.
To explain, I didn’t do this under my own name; I helped a friend get set up and we split the profits.
To do this, I started by listing a number of general services in the Fiverr system based on my friend’s real-world experience (he was involved in finance).
We started with writing articles, imagining that several high-end “finance” blogs (relying on quality, accurate and up-to-date content) would be willing to hire an expert who had been involved in a large number of transactions, trades with a private consortium in London and is also well versed in technology.
I wrote a profile listing that explained his work in the industry, his experiences, and (most importantly) why he was listing his services on Fiverr.
For the last part, I explained to him that he was looking to expand his personal brand, and he felt that writing articles for money would be the most appropriate way to do it. Instead of sending out guest posts, she would give instant anticipation to whoever was doing the shopping.
This seemed to work relatively well (with various blog operators buying their articles and using their name/face as “author” on their sites).
As for the products we offered, the first thing we tried was a “Forex” article writing service. This was not too popular as it is a very crowded market and normally works in cycles (ie when the USD/GBP currency pair falls etc.).
What worked very well were the “crypto” articles, which we wrote for $25 for 10. This was very low, but allowed us to make progress in terms of reviews/comments on the system.
Most of the people who bought the packages just let us figure out what articles to write (we mostly write about current trends in the market, importance of blockchain, etc) and started to focus on expanding as much as possible.
The “crypto” elements worked well (we made $500 each in the first week), but it was unsustainable at such a low price. We both got burned and as such decided to raise the price a bit, which significantly reduced the amount of interest/yield.
However, the feedback obtained and the quality of the buyers improved significantly, although the frequency of purchases decreased.
The biggest thing I have found with my time online has been using your own face.
I have done various things in the past under pseudonyms. Some of these were legit (they ran the second largest Webkinz site), but most were simply because they didn’t want people to know what they were doing.
While this was a legitimate reason to hide my identity, the simple truth is that it kept me from growing up very quickly. To this end, one of the key things I started doing for my friend was emphasizing the importance of owning his name, making sure to present his unique experiences, ideas, and insights as the core essence of why someone should consider him.
If you decide to get involved with Fiverr, I’d suggest it’s one of the few ways you can really “own” your name online by providing real content. Think of it as an extension of LinkedIn or Twitter: a “social” touchpoint through which the “online” community can interact with you.