Eddie Bauer and EBTek

In September of 1996, well-known retailer Eddie Bauer launched an innovative new line of products called “EBTek™”. This unique new collection features performance-enhanced fabrics for your men’s and women’s casual wear. The new line complements the brand’s existing offering of performance apparel and activewear.

The new EBTek collection includes the new EBTek System of performance outerwear, along with EBTek casual sportswear.

Basing its products on the idea that only customers can know exactly what their style and performance needs are, the company created EBTek to answer exactly those needs. Using high-performance fabrics like Polartec200, Goretex and, of course, Eddie Bauer Premium Goose Down, the new system separates outer layers from insulating pieces such as vests, parkas and more in such a way that they can be worn separately or together. each. .

Creating a unique style of technical engineering, the EBTek system products are made to fit together through the use of an internal zipper. This method allows customers to mix and match EBTek system products, creating more than 160 multi-color combinations, and gives them more freedom to personalize the performance of their garments.

Eddie Bauer’s stated goal in developing the EBTek system was to offer customers the widest possible range of options for customizing their clothing. Being unisex, the EBTek system was designed to be versatile in both color and performance, to meet the requirements of even the most demanding customers.

The EBTek collection naturally follows the trend set by previous customer favourites, such as knit tops, shorts and wool sweaters. There are Eddie Bauer coupons available on the web for customers to purchase his favorite performance clothing at discounted prices.

According to Eddie Bauer officials, the new system will feature all kinds of comfortable sportswear, from T-shirts, sweatshirts, shorts to rugby jerseys and sweaters. All of them available in a wide variety of high performance fabrics such as Supplex, Polartec and the more “classic” cotton and fleece.

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