Could you use some free mortgage tips? Whether you’re new to the mortgage business or a veteran loan officer who’s a little short on cash, you’ll be glad to know that there are several ways to generate free mortgage leads.

That’s how it is. Even if you’re broke, you can still generate good quality, pre-qualified mortgage leads at no cost. Read on and I’ll share 6 powerful steps to generating free mortgage leads.

1) Create a powerful Unique Selling Proposition (USP)

If you don’t currently have a unique selling proposition, find one. What makes you different from all the other mortgage lenders out there? What makes you better? Why should a prospect use you instead of a competitor? Answer these questions and you will have your Unique Selling Proposition.

This is an important first step because you’ll need a strong USP to generate free mortgage leads using the tips below.

2) Find Joint Venture Partners

Offer a referral fee of $100 to $1000 for any referral that results in a funded loan. Offer this opportunity to all friends, family, neighbors, anyone and everyone.

Can you call a co-worker’s past clients to generate referrals? If so, you could split the commissions generated by your efforts.

3) Give free seminars

Arrange to present your USP to others to produce references. Here are some ideas:

1) Contact the sales manager at the real estate offices to present your USP at a real estate agent sales meeting

2) Contact human resource managers. Give a free seminar to the employees of a company.

3) Present your USP to CPAs or financial planners to build referral relationships.

4) Contact divorce attorneys and offer your services to your clients.

5) Contact relocation companies

Need some ideas on how to successfully approach these professionals? If so, please visit the following website and download three examples of approach letters:

[http://www.Mortgage-Leads-Generator.com/a/refiletter.htm]

4) write articles

Write articles about mortgage products, rates, no closing cost loans, or no down payment financing. Then submit your articles to article directories with your contact information at the end of the article. Here are the article directories I recommend:

On:
http://sbinformation.about.com/library/blsubmission.htm

EzineArticles.com

goarticles.com

articledashboard.com

searchwarp.com

contentdesk.com

isnare.com

buzzle.com

ideasmarketers.com

businessknowledge.com

artesfera.com

amazon.com

web-source.net/synditor_submit.htm

Try to include the following elements in your articles:

1) Useful information: a must!

2) A text link to your site.

3) A lead generation offer related to the topic of your article.
Provide a link to a web page on your site where the reader can obtain a complementary special report or something of value.

If you submit just two articles a week to the sites listed above, after a year you will have 100 articles on the internet. If you post helpful information, these 100 articles could easily generate hundreds, if not thousands, of free mortgage leads every day.

5) Start your direct mail campaign

Borrow money from a friend or family member and start a mail-in campaign. Use a credit card or borrow a credit card to get started.

If you borrow money or a credit card, offer that person a part of the commissions generated by the project.

6) Cross-sell

Once you get a customer using one of the 5 tips above, impress them with your extraordinary customer service skills and build a testimonial. Use that testimonial to build a referral relationship with:

* Human resources manager at work

* Real estate agent listing and that full agent office

* Selling real estate agents and agents throughout the office

*CPA

* Financial planner

* Insurance agent

* The home seller in a purchase transaction

* Title Company

* Real Estate Appraiser

* Neighbours

There you go. Use these 6 tips to help you get your mortgage business up and running.
For more tips and helpful advice for generating mortgage leads, visit the mortgage marketing blog at:
[http://Mortgage-Marketing.Mortgage-Leads-Generator.com]

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