Email marketing, when used the right way, can help dramatically improve the number of sales you can generate. Get it wrong and you could get into legal trouble.

Especially with the word “Spam” being the buzzword in Internet circles these days, gone are the days when you can safely assume that all your emails (that you send) will land in your inbox folders. input from your subscribers.

With so many emails being sent to potential customers, how can you expect the customer to take note of your email, want to open and read it, and then do exactly what you tell them to do?

In this article, you’ll discover 4 simple email marketing strategies that, if followed closely, will improve your email marketing success, allowing you to generate more sales for every email you send to your subscribers.

1. Have an attention-grabbing subject line

Unless the subject of your email is attention-grabbing, you can’t expect readers to open it. Spam filters are always on the lookout for emails that are commercial in nature, so they refrain from using such words or phrases.

What the reader can expect to read should be made clear in the subject line.

Studies have shown that if the topic is chosen wisely, the chances of the reader opening the email increase by up to 90%.

2. Force your readers to read your entire email

Don’t think you’re successful just because your email has been opened.

The vast majority of emails your readers receive are closed within seconds of opening them.

Therefore, you must, within this extremely short amount of time, arouse the reader’s attention to compel them to want to read the entire email.

You need to make the profits go up for the reader and also make an offer quickly. Keep it short, sharp and to the point.

3. Create a highly targeted subscriber list

The email list you have obtained should be of potential customers who have agreed to receive emails about offers for similar products and services.

There’s a big difference (in terms of the results you’re going to get) between emailing a general audience versus emailing a list of highly targeted subscribers.

4. Keep track of your email statistics

By keeping content meaningful and tracking open rates and click patterns, you can ensure a better rate of success with your customers.