You’ve put your heart and soul into your haunted house attraction this year. You’ve spent day and night playing with every scene and scare, now you just need people to show up and experience your labor of love. How do you get them there? An effective radio commercial for a haunted house is a good place to start.

However, what goes into a good haunted house radio commercial? Where do you start? Here are three tips to make your message stand out and hopefully draw bigger crowds than ever before.

1. Tell a story. Make sure your commercial isn’t just a long list of instructions and the types of scenes you’ve created. Think about the movie trailer here. Really good trailers grab you, tell a story, and make you walk away thinking, “I have to see that!” The same should be true about your haunted house radio commercial.
2. Make an offer they can’t refuse. Do you want your favorite place to be the clear choice over all other options? So be prepared to make an offer like “buy one get one free admission”, “take $10 off fast pass admission when you use the radio code”, or something along those lines. Sell ​​some extra snacks on the site or add prizes like “fast pass lines” and you’ll have it back in no time. Also, the sheer number of people choosing you over others because of your amazing offer will probably do wonders for increasing attendance. But make the offer good. Don’t skimp. That means “Get $2 off or 15% off” won’t cut it. It makes you sound cheap and it will be a turn off. Be big on the offer, or make no offer at all. Period.
3. Create multiple versions of your haunted house radio commercial. Versions that run the day of the lair that says “Tonight” or “this weekend”. People respond to the urgency. If it sounds like all the fun is happening “tonight” vs. the “every friday, saturday and sunday” version, they will be more likely to visit your favorite place that night.

The most important thing is that your message is created and recorded by professionals. Don’t skimp on this one. Having local dj’s do your “spooky” voice will pale in comparison to the sound a professional haunted house radio commercial company will provide.

The message your customers hear on the radio is the calling card of your favorite place, if it’s good you can expect long lines and satisfied customers. If it sounds silly, you and your crew are in for a long, slow night.