A custom website is a unique or out-of-the-box website built with your business prerequisites, specific functionality, and the type of customer experience you want to deliver in mind. Therefore, developing a custom web solution means building directly from scratch without implementing any formatting in any specific method. The debate in the minds of business entrepreneurs…
Effective B2B Marketing Funnel If you’re looking to build an effective B2B marketing funnel, it’s crucial to understand the typical buyer’s journey. Your marketing team will also need to establish key metrics and track performance across each stage of the sales cycle. In order to measure performance, marketers will need a robust customer journey map…
Webster’s Dictionary defines philanthropy as “the practice of giving money and time to help improve the lives of other people” and charity as “the act of giving money, food, or other help to people who are poor, sick, etc. .” Charity, by this definition, is more directed towards the poor, while philanthropy focuses on a…
If you like craft beer, there are probably many reasons why you would rationalize spending a little more for a quality brewed drink. Obviously, there are many ways to define that special quality in a beer. For some, the nomenclature “craft” is enough. Here’s some data to put ‘craft’ in context. The general definition of…
With the first half of the 2012 season behind us, we’ve seen a lot of disappointment, a few surprises, and a lot of surprises when it comes to fantasy baseball. Let’s look at some receivers who have caught the attention of fantasy owners in the first half and what we can expect for the rest…
It’s common for companies embarking on internet marketing and social media to think they need to build their strategies around the technology and not look at the needs of the audience first. Every company needs an integrated marketing plan. Sometimes businesses view digital planning as a separate thing, but ideally your online marketing plan should…
Good content is crucial, and writers can’t afford to post low-quality content every day. A low-quality, high-volume content marketing strategy will only get lost in the noise of millions of types of content being published every day. Let’s look at the dominant search engine Google’s stance on frequent posting. How does Google view newly published…
3 Steps to Reach Your Ideal Customer with Video Content Is video a part of your marketing strategy? If not, it has to be! Because? Well, consumers are now comfortable with video marketing, and many now expect it from brands they know and trust. I know it took me a while to get comfortable with…
There are many factors responsible for the success of your website. The quality of the content of web pages is one of the most important. Without good quality content, your website will almost certainly fail. Quality content is important to present a professional image for your business. It is also important to search engines like…
Simple Pleasures are one of the best, fastest, and easiest stress management tools! They calm the mind, body and spirit and are easily accessible to most people. Special occasions get a lot of attention; however, most of our lives are lived in the days in between. Learn how to make those days special too by…
