What is SaaS? It is short for Software as a Service (SaaS). It is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. SaaS is one of the three main categories of cloud computing, along with infrastructure as a service (IaaS) and platform as…
The basic principle in marketing is the idea of SWOT SWOT analysis is a strategic method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture. Similarly, it is the same concept that provides success to the martial arts industry. In a Karate business, SWOT helps eliminate…
When you have a website, the only thing you have to have if you are going to survive is traffic and the best type of traffic you can have is natural traffic. Two reasons for this are that you have driven traffic to your site and you were not paid for the traffic. However, it…
Challenges are the main cause of failure when it comes to achieving goals. They are a necessary part of goals, so learning to meet challenges head-on is an important skill to learn. There are some practical tools and skills that you can use when faced with the variety of challenges that I guarantee will arise….
Looking ‘bigger’ or, to put it better, more professional is one of the best ways to have more influential clients, whether you are a business-to-business or business-to-consumer company. Here is a short list of ways to make your small SEO business look great: First, show the world that you exist! You must have a presence…
How would you react if I told you that you can earn a minimum of $100 per day online? Your immediate reaction would be something like this. “You’re crazy?” In fact, there are ways that you can make money online. With a little hard work and perseverance, you can reach the magic figure of $100…
WordPress is a content management system. It is widely used to develop highly functional websites. It is the age of internet marketing. Most of the income is generated through online businesses. Therefore, it is indeed the demand of the business houses to have an interactive website. Although there are various other website building tools available…
Respond to Recruiters on LinkedIn You’re not actively looking for a job but, out of the blue, you receive a message from a recruiter asking to have a discussion about an opportunity they think would be a good fit. This is no longer a rare scenario as digital technology has allowed recruiters to find and…
A common question we get is “how do I get more daily unique visitors to my blog?” The first days of your blog’s life are of course the most difficult because a lot of hard work is required without any certainty that you will achieve the desired results. Part of your strategic plan should be…
This post will provide some simple steps to help you outline what needs to be done when developing a digital marketing strategy. Sure, there’s a lot more to go along with this, but this should help you create the foundation. Social/Digital Media Assessment The first step will be to become more familiar with the strengths…
