Nonprofits can and should adopt best practices taken from the for-profit sector when doing so can help them run a more efficient and productive organization. In fact, nonprofits should take seriously any business or operational practice that can lower costs and further stretch the operating budget. One of those practices is market segmentation. Market segmentation…
In the social media and online marketing industry, one of the main components to being successful is your ability to stay up-to-date with the most up-to-date information. By leveraging this knowledge, you put yourself in a position to give back to the community by providing it or teaching it to your prospects, customers, and followers….
Stories from the crypt of online marketing n. 11 Why You Will Never Get Millions Of Followers On Instagram (Unless You Fake It) Are you like me and can you be impressed quite easily? Or does Shania Twain’s song “That Don’t Impress Me Much” sound like your typical anthem? Maybe it was the way I…
Everybody on the planet has heard of Google. Google is one of the largest search engines on the planet and is used by millions of people every day. Almost everyone knows it. What most people don’t know is how thousands of people make money by running ads on Google. How are people doing this? How…
A smart title is great if it’s clear, but a clear title is always preferable. The best? A clear and smart title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have been successful, generally the shorter the better. A title…
Stock photography sites have made it easy for photographers to sell their photos online. However, just because you take photos does not mean that a stock photo site, like Istockphoto, for example, will accept them in their market. In order to sell your photos on a stock photography website, the website must believe that your…
CONTENT, CONTENT, CONTENT – Website real estate needs unique, high-quality content This article is for anyone who uses the web; I guess that includes you since you are reading this. Webmasters, website builders, and website owners will learn why content type is becoming more important and how to find content that is more than just…
I recently traveled to Queenstown, New Zealand, where there is a winery called Amisfield. I had heard of this winery and it lived up to its reputation. It has a beautiful restaurant with amazing food, overlooking the vineyard and sitting on a beautiful lush green lawn. You can sit in the sun and gaze at…
Search engine optimization (SEO) is the term used for a variety of processes and tools that help ensure that your website is found and hopefully is on the first page of any search engine listing for certain words. An entire industry has emerged as part of the Internet revolution. There is one thing that many…
The panoramic view of Indian crafts is a patchwork quilt of many shades and shades of meaning, reflecting interactions with social, economic, cultural and religious forces. The world of crafts is full of contrasts, a universe of useful products and sacred objects, articles for ritual use and ephemeral crafts for festivals, representing many levels of…
