The Travel Corporation Conservation Foundation (TTC) is the combined initiative of several leading travel companies. TTC is a company owned by the Tollman family. Founded by Stanley Tollman more than fifty years ago, the company is today led by his son Brett Tollman, who serves as CEO and President. Travel Corporation’s operations include leading niche…
The right way to grow your business with this powerful content, audience and brand marketing tool Lately we’ve been talking about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram is not just a fun app where you can post photos of food, vacations, and family. Instagram has…
Viral marketing, also called viral advertising, refers to a marketing technique that uses unconventional means, such as websites, to spread information about a product or service. One of the best ways to do viral marketing is by creating video campaigns. Videos attract a larger audience because they can be viewed in virtually every corner of…
As marketers find more innovative ways to engage audiences, video continues to be a significant part of the strategic conversation. Building relationships with your customers and stakeholders, telling your brand story, or highlighting your USP in a crowded marketplace – videos can do wonders for your business! Did you know that more than 50% of…
Ask any successful online marketer and they will tell you that the importance of Google keyword ranking cannot be overstated. Google is the undisputed leader of search engines and is used by a large number of people to find the information they need on the web. In other words, a vast majority of your visitors…
Since ancient times, people have consulted holy men and women, astrology, and other divination tools to gain insight into life. A search to know what the future holds for us, consulting on situations of daily life and in areas such as relationships, finances, health and spirituality, were the reasons to seek higher wisdom, not accessible…
Throughout my career, I have developed and described numerous internal company strategy, policy and process documents. With experience and practice, it became clear that a process will not stand time and change if it is not scalable and replicable. The same principles hold true for a social media marketing strategy; it must be a process…
When it comes to writing the short story There are two important structural guidelines to remember: the beginning and the end. Although there are other guidelines, the “beginning and end” of a story is considered one of the most important for storytellers. These guidelines apply to novels as well, but with a story a writer…
Social media is an important platform for marketing for businesses of any size in today’s digital age. The question “Why should we use social media for our business?” He quickly moved on to “How should we use social media for our business?” Whether your business is 24 hours or 24 years old, creating an online…
A new area that is just beginning to be seen is YouTube. YouTube has an incredible number of visitors every hour and thousands of videos are sent every day. Video marketing with YouTube (or other video sites) isn’t really that difficult, as long as you understand what you’re doing. Here are some quick tips to…
