Net Promoter Score (NPS): The Real Deal or Have Car Dealers Been Sold a Lemon?
In the field of car sales, key performance indicators (KPIs) are king: all possible sales statistics are monitored, from customer visits, test drives, sales, deliveries and financial penetration, etc. and now customer satisfaction. These KPIs are benchmarked to provide an industry/dealer performance standard. It is believed that each KPI has a correlative effect on each…