Your primary purpose as a wedding planner

Have you ever wondered what a wedding planner REALLY does?

Most people rely on movies like “The Wedding Planner” to form their definition of a typical wedding planner. For the most part, J.Lo as a headphone-wearing “star of the show” is a fantasy when it comes to being a wedding planner. Unlike Matthew and Bridget’s unlimited budget, they will hire him for his budgeting skills. But your girlfriend will be stressed and this is where you DO shine. She will be called and hired or not based on her ability to perform under pressure, as if there were no pressure. Learning her role in the weddings of the brides and grooms is the first piece of the wedding planning puzzle. Below is a list of the 3 most recognized service picks that your customers can choose from. We refer to these as “packages”. However, I am here to tell you that if you want to stand out beyond the wedding planner, then it is up to YOU ​​to define these packages by adding your own flair to their unique services.

wedding planner – def

A person who creates magic, pulls answers out of the hat, and pulls off a flawless wedding (no sweat).

There are many services that a wedding planner can provide to a bride. Depending on the needs and personality of the bride, it is up to the wedding planner to meet the needs of her client. Not only is meeting client expectations important, but exceeding her expectations will improve her referrals to help you find her next client.

Full service planner

A full service planner can really help the bride from the beginning to the end of her planning. From the moment the groom asks the question, the bride walks into the planner’s office to begin the journey. This girlfriend is often new to the area, easily overwhelmed, doesn’t like to make decisions, or is too busy with her career or education. The main responsibility of a planner is to be the representative of the family and keep the lines of communication open between all parties involved. Becoming a mediator is often a crucial role in this phase of the planning process.

Main responsibilities of a full service planner:

oSet budget (stay within budget throughout the planning process)

Find the reception/ceremony location

oBook sellers (photographer, videographer, florist, entertainment)

oNegotiate prices for all suppliers involved

oCreate personal decoration style for bride/groom

oCreate vendor schedule/bridal party schedule

o Attend all meetings

oOrchestrate the rehearsal and the wedding day

oFamily personal assistant

oFollow up with miscellaneous tasks after the wedding

partial planner

This is the most popular program that wedding planners can offer their clients. Brides will arrive at the appointment with some of their options already made, but would like professional guidance in the middle of the planning process. Brides think they can do it all by themselves only to find frustration and an endless to-do list, so they hand it over to a planner. This type of bride likes to call the shots in the decision-making process, but she wants a professional opinion every step of the way.

Primary Responsibilities of a Partial Planner:

oCollect all customer information/contracts

o Evaluate the budget

o Know all family members involved in the planning process

oCreate roadmap/set goals for each month with client

oBook remaining providers

oNegotiate prices when available

oPersonal decoration (upgrade program)

oCreate vendor schedule/bridal party schedule

o Attend the final catering meeting

oOrchestrate the rehearsal and the wedding day

oFamily personal assistant

oFollow up with miscellaneous tasks after the wedding

planner day

A Day Of Planner is someone who comes in and picks up all the pieces (often referred to as a personal family assistant or wedding manager in general). The main responsibility of a day of planner is to ensure that the plan that the bride and her family have created runs smoothly according to her expectations. The decoration of the reception and the moment of the ceremony are crucial on the day of the wedding. The most important piece of the puzzle is making sure vendors are directed to the right place at the right time along with the bridal party. The timeline is the heart of the event. Without a solid timeline, people won’t know where to go or when to report. A day planner is only as good as your timeline. 5 minutes before the time of the wedding day, means hard filet mignon in the hot box. This is often referred to as “Game Day”.

Main responsibilities of a Day of Planner:

oCreate timeline

oCall all vendors to verify arrival time and location

oPunch out meeting with the bride and groom (collect personal items)

get help

oAssign staff with the bride (help dress)

oAssign staff for reception decoration (implementation plan)

o General manager for the family

oOrchestra rehearsal and wedding day

oFollow up with miscellaneous tasks after the wedding

There are three main services that a wedding planner can provide: full service, partial or day of the planner. Knowing what type of service the customer is looking for will help define the type of program to sell to them. Each customer is unique and some programs may need to be customized to meet your needs. Remember, the bride is the client, you are the manager. It is up to the director to guide the client to the right program that suits her needs.

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