Geez, we were surprised by the power of the scream. If you haven’t experienced it, you should give it a try. If you just got hit on the nose with a negative review, lick your wounds and sing a new tune.

Create new content for your business

Time to face it, you need to think about managing your business reputation online. How? Start by managing it offline. Do your best to get only positive responses from your customers. More than ever, a dissatisfied customer (justified or not) can really hurt your business. Here are two secrets to help with screaming.

Secret tip n. 1:

Yelp doesn’t want you to pay for reviews. If they think you’re doing this, they won’t post the reviews. Don’t pay for reviews. And DO NOT allow your customers to post reviews of your store. As soon as yelp sees multiple reviews coming from YOUR ISP, you’re good to go.

You can offer some simple, inexpensive incentive for your good customers to post yelp reviews for you. Whatever you offer, it doesn’t have to be a lot. You will be surprised how little it takes to get people to act.

Ask your regular customers for advice on what you could do to improve your service. Listen and act on their advice.

Secret tip n. 2:

You should be very grateful for the positive yelp posts from your satisfied customers. Get the most out of rewarding customers who have already left positive reviews. Ask them to accept a testimonial for your website, with a link to your yelp testimonial. Tell them you will reward them with something special, like a powerful coupon for their next repair.

Remember, yelling likes yelling yelling. If someone posts a review about a business, yelp assumes that it was only your friend who helped you, and the review won’t be counted and you won’t see it on yelp. Yelp also likes, if in addition to having your business on yelp, you also publish reviews about other businesses.

WARNING:

Don’t let the screams escape because you have a bad review! Yelp is powerful and it is the new reality. Play the game to win. Do everything you can to get tons of positive reviews on yelp. Don’t be tempted to write a negative review about your competition. Is that cheating, even if it’s true? Yes, that is quite cheating, even if it is true. Don’t be negative in your thinking. Being negative and doing negative things never results in anything positive.