Video marketing has skyrocketed in popularity in recent years. All smart business owners now use video marketing as a way to increase sales and profits. The key to being successful with video marketing is understanding the do’s and don’ts and correctly applying the best video marketing techniques. This article contains great video marketing tips.

Remember to be genuine in your videos. If you make it relatable, people will enjoy watching your videos. Be honest and real about who you are and what exactly you’re marketing. Chances are, people won’t want to deal with you if it looks like you’re hiding something.

Make sure you build a relationship with your audience. You can interact with viewers through the comments section. Ask for their opinion and invite them to leave any suggestions they may have. People like to know that their opinion really counts and that you are really listening to them because it makes you more real to them.

You only have a short time to capture the attention of your audience in video marketing. You have to get them interested in the first fifteen seconds for them to see the entire video. The first few seconds should engage and captivate your audience so that they continue to watch the entire video.

Why not shoot a video at a trade show? Many experts visit trade shows and would love to expand their own customer base, and putting your name on your website is a great way to do that. Be sure to write down your information so I can spell your name correctly and link to your site when you post the video; they will appreciate it.

Create some instructional videos that are relevant to your business. This will help you because there are many people who use the Internet to find out how to do a certain task. By creating how-to videos, you’ll be helping someone with a certain task, and in return, they’ll now know about your company.

Consider running a contest where your customers submit videos they’ve created for your business, and then periodically play those videos instead of yours. Customers love to see their name lit up, and these gorgeous pieces of art will help promote your business and may even go viral over time.

Be aware of how short attention spans are online. You have about ten seconds in your video to capture the attention of your audience. Keep your total content under two minutes in length for maximum impact. If this doesn’t seem possible so you have to get out, distribute your content through chapter videos.

As discussed above, video marketing has become an extremely popular marketing tool that is used by all major businesses to improve sales and increase profits. By taking everything you’ve learned from this article and applying it yourself, you should be able to make a lot of money. Act smart and never give up!