When you segment your email list, you can send more personalized and relevant messages to your list members. This will reduce unsubscribes and you will see an increase in ROI.

Today’s consumers are smart. They do their research before doing anything else. They know who their competition is and are all too ready to jump ship and move to them if need be.

Any slight can seem like a big deal and the ease with which they can change course is increasing every day due to the global economy we live in. You have to compete somehow, and it may not always be on price. If you compete on value, you may end up being the best option in your market every time.

Helps make your messages more specific

When you know that your list has already taken some action, like downloading your lead magnet or purchasing a specific item, then you can focus on sending them very specific emails that discuss not only the purchase they made, but also the next steps. can take

sales increase

By sending more relevant messages, you’ll ensure that your list members feel special. This will help develop that “know, like, trust” connection that is so important. Thus, you will increase sales.

increase conversions

It doesn’t matter if you’re trying to make a sale, get people to join a contest, or join you on social media. A more specific list will mean more conversions in every way.

You will avoid marketing to non-responders

Sometimes people initially join a list just to get something free that you’re giving away. They have no intention of continuing to act. So if you move those who do act to another list, you can market to non-responders more aggressively or even remove them from the list.

Your emails will be more personalized

When you have a specific segmented list, either by behavior or demographics, the messages can be much more specific. You can comment on the things they have done, or name something personal about the group they are part of (women, men, mothers, fathers, etc…) and that makes them feel important and included.

Subscribers are less likely to leave

People think they’re on the wrong list if they see marketing messages or messages about a product or solution they’ve already purchased. That gets them off the list. You actually want them gone, but to a new list that’s more appropriate.

You will improve the response rate

When an email is more specific due to segmentation, you’ll see a huge improvement in response rate for the things you ask them to do, like fill out a survey. The reason is that they feel that the information is more directed to them and not just generic for everyone.