Tru Chocolate is a company that offers supposedly healthy chocolate and also gives people an income opportunity through network marketing. They’ve garnered a lot of interest from their claim to have healthy chocolate (who wouldn’t want to lose weight by eating chocolate?), But the real question is simply this: Is Tru Chocolate the real deal or just another scam? Let’s take a look.

Tru Chocolate – The Good

Tru Chocolate is a branch of the Tru Nutrition company, which is actually part of Youngevity. His company is led by Dr. Joel Wallach, an ND, who focuses on natural ways to heal the body from disease and illness.

The product itself is organic unsweetened chocolate that uses a sweetener called “Xylitol”. The list of benefits ranges from regulating blood sugar and insulin levels to weight loss. There is no doubt that they have a very unique tone: who would like to lose weight eating chocolate?

They use a Unilevel compensation model, which means that you build three distribution “legs” below you, and then you try to build three legs below them, and so on. Registration is relatively low – only $ 10, but you must also buy a minimum of 6 bags of chocolate (each bag has 15 pieces), and the price per bag retails at $ 30, with the distributor price of $ 21 / bag.

Tru Chocolate – The other side of the coin

Tru Chocolate is a network marketing business, like many NWM companies, they advocate using friends and family to grow your organization. Handing out free product samples, making 3-way upline calls, handing out flyers, and going to home meetings – these are all very common parts of warm marketing, and for the most part, people don’t like to do those things. . Instead, you could use objective marketing strategies and methods to grow a much larger organization much faster, without all the hassles of warm marketing.

Tru Chocolate is a legitimate opportunity, but to be successful, I recommend that you invest time and energy in learning how to build effective marketing systems that attract people seeking the benefits of Tru Chocolate.