We hear a lot about search engine optimization or SEO these days. Most people who are not directly connected to the internet, especially on the online marketing solutions side, only have a vague idea of ​​what SEO is.

Search engine optimization is an important marketing strategy by which Internet visitors are directed to a particular website to purchase products or services.

Search engines like Google, Yahoo!, Ask Jeeves, etc. they play an important role in helping a website direct shoppers to their site. The major search engines use a variety of information to index and rank web pages so that they appear when keywords or keyword phrases are searched for.

Search engine optimization is not an easy task. It is the culmination of several distinct and distinct steps like building links, building link popularity, improving web page ranking, and using well-written content, etc. on a website.

Several key factors dictate SEO success. They are content, link popularity, URL structures, meta tags, etc.

The content is very important. Well written and eminently readable content goes a long way in increasing the popularity of your web page. Content determines the relevance of a page and the right keywords used in the content show the web page in the top 10 during a search. The general theory is that the more valuable the content is to your users, the more valuable the content is to their search engines. The key to writing good content is to focus on including the right keywords and phrases. Content should read naturally, so please do not fill content with key words and phrases. Do not copy or duplicate the content.

Link popularity is very essential for effective SEO. Use hyperlinks in content wisely. Link exchange, web page bookmarking, etc. They are good strategies to improve the ranking of your web page and therefore develop SEO.

URL structures are significant. The URL of a page is essential for search engine optimization. Include keywords in your URL strings and put the most important keywords at the beginning of the URL.

Meta tags are a must. One must provide page titles, meta descriptions, and meta keywords for each web page and use their keywords consistently and effectively. The page title should be placed at the top of the web page. If the page is indexed, the page title will appear first for listing in the search engine’s search results. The meta description should consist of 20-30 words that describe what the page is about and is presented below the page title in search engine results. This helps search engines know which keywords to associate with your page. Provide 3-5 keywords that are directly relevant to the page you are optimizing.

Images should be judiciously placed on the web page. Similarly, each web page should not be too rich in content. This causes the web page to take a long time to load, testing the patience of the visitor.

Search engine optimization is all about building responsive web pages. If you have the basics right, SEO will kick in automatically.