There is a certain magic in how quickly things can change and lead to breakthroughs in the world of the Internet. For example, less than a decade ago, outsourcing a search engine marketing (SEM) agency was prohibitive for small businesses because you had to spend at least $10,000 – $15,000 per monthnormally with a 12 month contract.

Other options were to do SEM in-house (who has the time or experience?) or hire a freelancer (time spent on manual labor rather than strategy; and sometimes only SEO or PPC is offered, not both). Also, there are no reports. Technologies existed that could track numerous engines, all in one place and in real time. These were the “not so good” old days.

Let’s fast forward. For a few years now, small businesses have been able to outsource teams of SEM experts to drive more visitors to their websites. quickly and cheaply. Finally, we can offer custom solutions, a performance tracking platform, and short-term contracts at “you can afford this” prices.

In addition, the way to reach the top positions has changed. By far the biggest change is what search engines consider important. Done: 7 of the top 10 engine influencers have to do with links.* But not all links are created equal – quantity Y quality count.

Another exciting development that is a must for local businesses is Maps Optimization. It’s a place on a search engine page where your business can display your name and phone number next to a map. These results typically appear above SEO results, so it’s often crucial for a local business to appear alongside its competitors.

I must admit that I get very excited when a service matures to be accessible to the masses because our economy is built on small businesses. As a company, we have dedicated ourselves to staying on top of marketing and technology trends, especially as it relates to small businesses. That’s why I couldn’t be happier that the search engine marketing playing field has been leveled.

*Source: SEOmoz.org