Mark yourself as an artist on Twitter

My teenagers were mortified to find me on Twitter. First blogging and now this! But don’t let yourself underestimate the power of social networking and microblogging services. Twitter is one of the fastest ways to build brand recognition for you and your art business.

What do I mean by brand? The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol, or design, or a combination thereof, intended to identify the goods and services of one vendor or group of vendors and to distinguish them from those of others. “. vendors”.

A strong brand is invaluable and serves to communicate credibility to your potential customers and business partners. You want your brand to reside in the hearts and minds of your customers, collectors, prospects, and competitors. Twitter is the perfect place to start promoting yourself online. It’s true that some people use (or abuse) Twitter as a way to share their mundane lives with us. However, many smart minds share links, news, photos, websites, blog posts, videos, podcasts, and more. Finding and networking with like-minded people is a huge plus.

Here are some top branding tips to think about – add your suggestions by commenting below…

1. @Name: Your name is the first thing people will see on Twitter. Use whatever name you want your artist brand to represent. When I first started on Twitter, I just used my name, but I quickly added the word ‘artist’ to the end of my name and quickly gained followers. It’s easier for people to associate me as an artist this way. Also, when people search for ‘artist’, my name comes up.

2. The Profile and Bio: Choose your profile wisely. This is a great opportunity to promote yourself on Twitter. These few words will tell the world a lot about who and what you are. Make it ‘catchy’, this description says a lot about you, which helps people make the decision to follow you or not. A custom page is a great way to grab immediate attention.

3. The profile photo: remember that you are building your artist brand. It is observed that most people relate to and want to see a friendly face. If you don’t feel comfortable with this, choose a great image in your art that represents you and draws attention.

4. Your website: Don’t forget to add your website to your profile. Make sure your portfolio is visible. Twitter will drive traffic to your site.

5. Best time of day to tweet:

12:00 midnight – 4:00 am PST: up to 6 tweets per hour 12:00 midnight – 2:00 am PST: 3 tweets per hour 8:00 am – 12:00 noon PST: up to 8 tweets per hour 12:00 noon – 4:00 pm PST: up to 6 tweets per hour 4:00 pm – 8:00 pm PST: 2 – 3 tweets per hour 8:00 pm – 12:00 midnight PST: approximately 1 – 2 tweets per hour

6. Be a good follower: Next, follow people and organizations that could help you in your artistic career and are of value to your business. I suggest you follow galleries, museums, collectors, art trainers, fellow artists, and others you’d like to see. Don’t underestimate the average Joe or the novice tweeter… he could be your next great collector! It’s good to learn how to be a better follower, as well as how to follow interesting people from all walks of life.

7. The Tweet: Tweet, retweet or post high-quality content that adds value to your followers. Remember, this is microblogging. People are looking for something of value to read and share or “retweet” with their followers.

On Twitter, I will sometimes share a photo using Twitpic to post a new painting finished or in progress. This is a great way to get feedback and spark interest in your work.

I like to share my favorite quotes, insights, and art tips. And, at the end of each Tweeting session, I leave a ‘tweet’ that has something of value to share.

Please consider what types of personal information, links, resources, and promotional materials you plan to post.

I read somewhere that a good rule of thumb for tweeting is: one personal tweet for every 10 informational tweets. Sometimes it’s tempting to get something off your chest or share some exciting news like I did when I taught an outdoor workshop in France or when a black bear jumped in front of me on a dark trail. A little bit of this goes a long way, but it also shows you a real human side.

Also, tweet frequently to build a following and brand awareness. In this way, you can grow a small community of people with similar interests and who recognize your name and brand. Having said that, don’t bombard Twitter with numerous tweets and updates. You’ll find what works for you… and your followers will let you know if they don’t like it.

8. Retweet/RT @: Re-tweeting is a great way to get the attention of an arts organization, gallery, or someone you’d like to ‘follow’ you. The re-tweet shares valuable information with other like-minded people.

9. Etiquette: Don’t forget to thank people for Re-tweeting or replying to your ‘tweet’. Oh, and don’t worry if you lose a follower or two…it happens every day and it’s the name of the game.

Be a human being, not a marketing drone. Otherwise, you will be considered a spammer if you consistently direct message your URL or product line.

And finally…….

10. Twitter’s golden rule: “Tweet others how you want them to tweet you.”

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