How to Optimize Your Umbraco Website for Search Engines

If you are an online business owner, then you must have come across some of the most popular CMS that are needed to develop a functional and rich website. Umbraco is a popular open source .NET based CMS platform that helps manage your web content with great ease and offers remarkable features that can make the site friendly to users and search engines. It’s also a smart solution that offers mobile-specific websites with content that can be delivered to Android, iPhone, and Windows phones seamlessly, while you only need to maintain a single set of content for mobile and desktop sites.

Today, websites need to be search engine friendly as it helps to rank higher in SERPs and helps to attract a wide range of audience. Here in this article, we will discuss some basic functionalities that your website should have in order to optimize it for search engines.

The basic configuration of the page:

Every Umbraco website should easily manage core SEO drivers like page title, meta descriptions, and meta keywords. This is easy to do and there should be some text boxes that allow you to configure them. This will help SEO experts to check the correct title and description length and check if it is too long or too short. All of these fields should be available on all search engine friendly pages so that the site admin can easily set up basic SEO.

Sitemaps and bots:

Managing the sitemap and robots.txt file can be a difficult process, especially if everything is done manually. When running multiple sites from a single Umbraco installation, it can be difficult to manage separate robots.txt or sitemap.xml files. To facilitate this, configuration must be done on a page-by-page basis to manage the content and automatically generate the files.

scripts:

One of the most important things for dedicated Umbraco developers to consider for search engines is setting up things like Google Analytics, Tag Manager, etc. These types of scripts are likely to fall into two categories, page level and global scripts. The scripts must be in any of three places, such as the HEAD of the page, the BODY tag, and the closing BODY tag. This can be done by having the SEO configuration node that contains the three text fields, one for each script location, another an SEO tab on your DocTypes page, and add the three fields so they can also configure the scripts at the script level. of page.

Canonical URLs:

You may often see the same page at multiple URLs as Google treats them as unique. Therefore, it is always a good idea to standardize the URLs and redirect the others to the main page of your Umbraco website. To achieve this you can either use the URLRewrite.Net component that comes with Umbraco or use the URL Rewrite plugin.

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