How Speakers Can Use Webinars To Increase Their Speaker Rates

If you are a professional speaker giving presentations at public conferences or seminars, don’t try to turn those in-person presentations into online webinars. Instead, use webinars to enhance the value of these presentations.

One of the biggest mistakes you can make as a speaker is trying to replace your in-person presentations with online versions (webinars). It’s a tempting idea – after all, you’ve got your presentation up to date, you’ve already created your PowerPoint slides, and you’re an experienced presenter.

But it’s deceptively difficult to translate your success as a conference presenter into success with webinars, for example:

  • It’s harder to find the right market
  • Your existing customers and audiences don’t necessarily want the webinar version of you
  • Generally, you can’t charge even the kind of fees you usually charge for your in-person presentations.

That doesn’t mean you should use webinars at all! Otherwise. It just means you wear them differently.

Instead of trying replace your presentations with webinars, to get better those presentations instead. Here are some ways to do it …

1. Market research

If you’re creating a new show or presentation, take a free Q&A webinar to discover your audience’s greatest needs and most pressing questions. Just promote it on your network and then introduce yourself and spend an hour answering their questions. Use this for market research instead of promotion. You provide an extremely valuable service, and in return, you discover exactly what your market wants to know.

You can further enhance the experience by inviting people to email you questions ahead of time. You can then organize them in a logical sequence, create some PowerPoint slides to help answer them, and recommend additional resources (yours and others) to your attendees during the webinar.

2. New material test

You can also offer a free webinar to test new material before adding it to your seminars and conference presentations.

Don’t worry that giving away this “free” material is devaluing your in-person presentation. You will not deliver your entire keynote presentation at your webinar. Anyway, that’s a bad idea, because the dynamics of the two environments are quite different. Instead, you will use small elements of your presentation, for example, a new story that you want to test.

3. Promotion of the event

If you need to encourage people to attend your presentation in person, hold a webinar to promote it.

Of course, don’t just make this a great promotion for the event! Instead, deliver genuine value in the webinar, for example by teaching one of the concepts you talk about at your event, and then invite them to attend the event to learn about each other.

This doesn’t just apply to paid public seminars, where you need them to buy tickets for your event. It can also be applied to events where a client pays you a flat fee, but still takes the initiative to encourage people to attend (which, of course, your client will love).

4. Make a connection

If you want your presentation attendees to do some planning, thinking, or pre-work before seeing it in person, host a pre-event webinar for them. It also allows you to learn more about them, so that you can personalize and personalize your presentation.

Even if they don’t need to do any pre-work, a pre-event webinar allows you to build a relationship with them, so they have a stronger connection with you when they attend your presentation.

5. Offering support

You can also offer a follow-up webinar after your presentation, to offer additional support and assistance. This shows that you really care about helping them put your ideas into practice. Even audience members who choose not to attend will appreciate your intention.

Do you use webinars to improve your presentations?

These are just a few of the ways you can use webinars to enhance your in-person presentations. If you’re not using them yet, you may be missing out on a great opportunity to add value, improve the experience for everyone involved, and yes, increase your conferencing fees.

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