Grow your business with paid social media ads

When we think of paid ads, the first things that come to mind are search engines like Google and Bing. This is quite obvious as all of these are extremely famous and their names are known to all internet users. But has anyone thought of running a PPC ad campaign without Google and Bing? Now that is a million dollar question! There are some social networking sites (such as Facebook, LinkedIn, etc.) that offer paid advertisements.

It is very important that you promote your products and services to attract your target audience. And social media can become the platform to help you reach the exact demographics. The best advantage of promoting your ads through social networking sites is customer reviews. Even if people aren’t looking for your product, they can easily find it from reviews left by others. The main players of PPC social networks are Facebook, LinkedIn and Twitter. Here we will discuss them in details.

facebook ppc

It is probably the most used PPC platform among all the social networking sites. Facebook has over 900 million visitors and the chances of increasing your conversion rate are very high. Even the smallest businesses with a limited budget can try Facebook for their ad campaign.

Starting

Setting up a Facebook campaign is as easy as setting up any traditional PPC campaign: log in and click ‘Announce.

But before you start entering your ad copy, just think about your goals. Do you want to drive traffic to your website or Facebook page? What will be your call to action? Sell ​​products or generate leads or likes to the page? What are you looking for?

Now, you have to figure out who to target. Options include:

  • Rental
  • Demographic data (age, gender, language, relationships)
  • likes and interests
  • education and work
  • Facebook connections

Your Facebook connections can be used to reach different pages, events, groups, and apps. Also, if you are running a campaign for Facebook Likes, you can exclude people who have already liked the page. Just like traditional PPC, text and image ads can be used on Facebook. You can also test your ads with multiple ad copies. Additionally, Facebook offers free conversion tracking, which is important for any ad campaign.

Facebook PPC can become very useful for startups. If you want to build a brand, Facebook will help you get exposure, reach more audience and get new customers.

LinkedIn PPC

Another fantastic social media platform for PPC campaign is LinkedIn. More and more companies are coming here to promote their products and services. LinkedIn has over 200 million members, and that’s a huge number to target. Allows you to target the right audience based on their job functions and skills.

Starting

Create a new ad campaign

To create a new ad campaign, go to: LinkedIn Ads. Select New advertising campaign and start new.

Choose your language

You can select the language of your ad. LinkedIn supports many languages, including English, French, Spanish, and German.

Choose media type

LinkedIn supports two types of media; basic text ad and a video ad. The duration of the videos must not exceed 30 seconds.

Write the text of your ad

Before you write ad copy, you need to decide what your landing page will be. Here are some important factors you should know:

ad title – The title of the ad text should not exceed 25 characters.

ad body – The body of the ad text should not be longer than 75 characters. You can adjust your ads for different visitors.

Call to action (CTA): Having an actionable CTA within your ad copy will improve your CTR.

Target your ad

You can target your ad to specific groups, gender, site, etc. This will help you get more relevant clicks, which will eventually increase conversion. Here are the limits you can aim for:

  • Rental
  • Company
  • Job title
  • College
  • skills
  • Group
  • Gender
  • age

Choose your payment method

After selecting your targeting options, you can select your payment method. There are two payment methods –

1) Cost per click (CTR)

2) Pay per 1000 Impressions (CPM)

Set a daily budget

Set up a daily budget based on your products and target customers. You don’t want to lose a lot of money at the beginning of the campaign. You need to go slow, check where potential customers are coming from, and then spend more in that market.

Reports

Track your progress on the home screen of the LinkedIn ads platform. Here you can see the statistics and the average CPC of each campaign. Unlike Google AdWords, here the CTR will be a lower number. It will be around 0.03%.

People use LinkedIn to create connections, search for job opportunities, recommendations, etc. This is the moment when you put your ad in front of them. Try the LinkedIn campaign and boost your business.

Twitter PPC

Many advertisers found Twitter to be a great place to promote their products and services as it has over 200 million active users. It offers promoted tweets that can be targeted to timelines, search results, and any geographic area.

Why are Twitter ads becoming popular these days?

  • You can target a specific geographic region
  • Interests and gender vary your ads
  • Add keywords in tweets
  • Mobile or desktop targeting
  • You can promote posts, tweets and also trends.

Types of promotions offered by Twitter:

Promoted Tweets

It works for individual promoted tweets. Advertisers have to pay a bid price when another Twitter user replies, retweets or favors their tweets. There are three targeting options on Promoted Tweets: search results, homepage feed, and your profile.

Promoted Trends

Here, the advertiser must contact Twitter directly to purchase a particular promotion trend. Twitter will report trends with the ‘Who to Follow’ section, which is located at the top of the Twitter feed. This will be very beneficial in gaining followers.

Promoted Accounts

Similar to promoting your Facebook page, promoting a Twitter account will help grow your business or brand. There is a high chance that your content will be shared, if you have a large fan base. Even if you rarely convert your leads into sales, great reach is always great for branding.

While using Twitter ads, be sure to provide engaging, new, and valuable content to users. Just like Google AdWords and Facebook, Twitter can also help businesses generate leads and convert them into sales.

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