Digital marketers employ many pioneering strategies to generate leads and improve business. While some of them are paid, others are not.

Many industry experts claim that paid marketing gets better results and is also faster.

It’s true?

No!

Free digital marketing strategies, if followed correctly, can get you better results and generate more leads.

For example, let’s take the case of content marketing!

It is 3 times more efficient compared to paid search. It is also much less expensive. Also, you don’t have to offer freebies and discount codes for email and other important details of your leads and visitors. Also, it is easy to get started and much more popular with customers.

Not surprisingly, up to 88% of B2B marketers trust the content marketing tool, even while 96% of first-time visitors don’t buy their products or use their services right away, without, at First, check out the competition and discover which brands follow the most.

Now the important question: what exactly is content marketing?

It is a type of marketing that requires you to generate and share valuable, appropriate and consistent content online, through videos, webinars, blogs, social media posts, and infographics. Although these do not openly promote a brand, these SI, in many cases, arouse interest in your products and / or services.

The goal behind content marketing remains to attract and retain clearly defined readers and eventually spur profitable customer action.

Content Marketing: What Strategies to Follow for Lead Generation?

Follow these 5 proven strategies for a highly effective lead generation exercise:

1. Build a social reputation – Post extensive, well-researched content to emerge as an industry leader and enjoy a good reputation in your niche. Posting and sharing bigger, bolder, and bolder content will help you gain trust and attract targeted leads and audiences to your brand. To build and grow your social reputation, take the help of different popular social media platforms, including LinkedIn and Facebook. Social media will help you locate your community, promote better relationships, and build a society you can trust. Social media will also make your brand more personal and powerful.

2. Post appropriate and correct content: With the right pages, including the right relevant content, you can target the right audiences and potential customers, and motivate them to share their personal data, including email and phone numbers.

3. Provide useful content in exchange for vital statistics: Bring detailed and appropriate content, but do not reveal the full content, if your readers are unwilling to provide their email IDs or phone numbers. However, to do this, you will need to publish highly engaging and effective content. If your content isn’t interesting or useful enough, your readers won’t read it anymore and they won’t share the data they might be looking for for lead generation.

4. Connect with your readers on an emotional level: Trigger the emotions of your readers and prospects, through engaging content and at the right time. If you can do it, they will do what you want them to do and respond to your call to action (CTA).

5. Get them talking: Inspire your readers and prospects to like and share your pages, and also post comments on them. When your target groups get engaged, through shares, likes, and comments, your posts will not only go viral, they will gain useful data as well. You will learn about their age brackets, social and economic background, expenses, etc.

In summary, follow these 5 most important content marketing strategies and generate more business opportunities online.