Like all other things, CRM systems also have some shortcomings that they must overcome. The technology is still new and has many areas for improvement.

The following are the main disadvantages that prevent CRM systems from becoming a perfect solution for any business:

Customer dissatisfaction

Although several companies have implemented CRM systems to focus on customers, several customers are still dissatisfied with their execution.

They refer to CRM as “technology that delays” or “stops service.” For example, many of them find automated voice systems (or Interactive Voice Response) a big headache and look for companies that have made it easy to use.

According to a recent study by Accenture, poor customer service continues to be the number one reason consumers leave one service provider for another, be it a mobile service provider or a credit card provider.

Other factors that greatly influence consumer defections include a lack of personalized products and foolish corporate bureaucracies.

Authenticity of remotely hosted CRM services

Many companies these days tend to hire CRM. Sometimes cost becomes the determining factor in outsourcing CRM systems and not the reputation of the supplier. In such scenarios, the CRM service provider might disappear overnight, along with all the official records. Information stored with the service provider may also be used for other purposes.

A good CRM service always allows the company to backup / export data so that the outsourcing company has control over the information. Also, in some cases, corporate and government laws prevent companies from keeping all customer information (such as social security number, house number, etc.) in an off-site location.

Cost and complexity involved in setting up locally hosted CRM software

Frequent technical expertise required for CRM system setups and upgrades makes companies pay for ongoing application support.

Safety becomes the responsibility of the company, which can cause some headaches; especially as is the case with many applications, security patches are implemented and need to be installed very quickly.

As the business grows, the needs of a CRM package also change, and adding these additional features can be quite expensive.

Inadequate vision for the needs of tomorrow

The bottom line is that sellers are only interested in things that help them sell more now.

The only recourse for a sales rep is time; Your most important goal is meeting your quota or budget for this month, quarter, or year.

Yes, they are worried about the long term, but if they don’t make the quota now, they know that they probably won’t be there to worry about the long term.

It’s not entirely fair to say that CRM doesn’t benefit a salesperson in meeting short-term goals because in some ways it does, but most sales reps feel they can be just as effective at selling short-term without it.

In other words, the benefits of CRM do not seem significantly greater than the investment of time and effort required to use the system every day.

Sales staff training

Since CRM is still evolving, companies must devote sufficient time and income to training sales staff. The workforce must be able to judge how to best use stored data.

If they don’t use it (or the information they enter is out of date, inaccurate, or irregular), then they may be of little value to the business that “hogs” all this “junk data.” Inept call center employees can make the situation even worse.

Essentially, companies that don’t provide service reps with enough training or information, or forms that push people through repetitive and unsuccessful support systems are going to lose more customers. That is not a big surprise.

Simply put, bad CRM is sometimes worse than no CRM.