Weakened by one of the most devastating and prolonged recessions in American history, the nonprofit industry has had to face some of its toughest challenges to date. Adapting to tight budgets is a normal hurdle within the nonprofit sector, but with budget cuts nationwide and government spending shrinking, many organizations have been forced to find inventive ways to further streamline their operations.
Companies operating in the not-for-profit sector often have multiple offices spread across the world. This creates a hurdle when overall funding is low, especially travel funding. Online collaboration tools like web-based video conferencing give these charitable alliances a renewed sense of hope, allowing them to cut costs and connect with the community in a whole new way. Here are some ways nonprofits can take advantage of web-based video conferencing:
Meet the unique needs of staff members. – Provide staff members with communication tools that will give them the freedom to work remotely or communicate and collaborate with staff members located in different offices.
Support the support group – Hold informative meetings for those who support the organization. Through tools like “show my desktop” and the ability to share PowerPoint presentations, collaborators can stay up-to-date on organization statistics and project progress.
Keep volunteers up to date – Organize and train groups of volunteers through web-based video meetings. Keep them up to date on upcoming projects and provide them with the necessary information and training so that they can participate in those projects.
fundraising – Stream live events and fundraisers for those unable to attend in person. Online video conferencing auctions give charities and fundraising groups expanded reach from a local crowd to a more globally dispersed one.
Inform the community – Keep the community updated on specific topics by conducting weekly or monthly webinar news broadcasts.
show and tell – Showcase charitable work and projects through web tours. This lets supporters know exactly what a nonprofit has been up to by showing live, on-the-spot images of different organizations while they’re at work.
Connect with donors – Meet “face to face” with potential donors without either party having to leave their home or office. Adding web-based video conferencing to donor communication adds a special touch and is much more personal than a phone call.
Educate and Train – Offer staff members and volunteers the opportunity to improve their skills by offering workshops and webinars.
By using web-based video conferencing, nonprofits can now meet with anyone, anywhere, anytime. By eliminating the need to travel, these online web meetings are empowering those working in the nonprofit sector and allowing them to spend more time serving for a better society.