It only takes five steps to create an end-to-end earnings system for your online business. They are: Your Offer, Lead Acquisition, Lead Seduction, Lead Selection, and Lead Conversion.

the 5 steps

Your offer – The first step is to create an attractive offer with your training, products and services. How can you combine your training, products, and services into one offer so compelling that it not only excites you, but your prospect does too?

Don’t underestimate your offer! This is an important part of this step. Most sellers give the value of each component of their offer and then add them up. In this system I recommend you value your offer based on how much it would cost your prospect No to take advantage of it.

Collection of leads – How do you get your leads? You can do article marketing, teleseminars, JVs, and be the guest on other people’s teleseminars. Lead gathering is another way of saying that you build your list of highly qualified prospects.

lead seduction – Sounds a bit sexy, doesn’t it? Lead seduction simply means this: Once you’ve collected leads and they’re now on your list, how do you best convince them that they’ve made the right decision in who to learn and who to buy from? One of the many great lead seduction strategies, among many others, is to follow up with teleseminars for your prospects/prospects.

lead selection – In this system, you don’t make your offer to everyone. You select the leads you want to follow. A great way to do this is to have prospects fill out an application for a strategy session with you.

Lead conversion – Once a lead has submitted a request for a strategy session, set up sessions with the best leads. In the strategy session, you listen to what the prospect wants to achieve, their challenges in doing so, and then make your offer to show them how you and your system will guide them to the results they want.